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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

More Reasons Your Car Dealership NEEDS an Optimized Mobile Website

While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one?  If I already have one, do I need to actually optimize it?  Is mobile traffic really growing as rapidly as everyone says it is?  Should I be making my car dealership’s mobile website a priority to sell more cars?

The answer to all four of those questions is absolutely, unequivocally--YES.

Some stats:

  • The number of mobile searches has grown 400% in the last year
  • 1 in 3 mobile searches is related to local search
  • 79% of smartphone owners use their phones to help with shopping (compare prices, find product info, locate a retailer, etc)
  • 28% of those that see a mobile ad take action
  • 59% of users visit an online store after looking it up online

In short, mobile traffic is growing extremely quickly, and is expected to be the predominant mode of searching online for local content by 2013.  If your dealership is neglecting your mobile websites, you’ll be behind the curve as time goes on.

Your car dealership mobile website optimization efforts should focus on two things: earning top rankings in the mobile SERPs and making the site's layout mobile friendly.

 

You can use this tool to test how your mobile site looks on an iPhone, or use Google's GoMo to preview your mobile site and find resources to help if your site isn't as quality as you'd like it to be.  Make sure you talk to your mobile website provider to ensure they are optimizing your mobile site and helping your dealership achieve your mobile optimization goals.

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