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Jared Hamilton
From: Jared Hamilton
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SEO Tips for Car Dealers Looking To The Future

Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge.

Here are a couple of additional things your car dealership should be keeping an eye on to keep your SEO efforts top-notch as the search landscape continues to change:

 

Monitor Your Best Referral Sites: Check your Google Analytics for the third party sites that are sending quality traffic to your site.  This means it is traffic that converts into leads, and eventually sales.  It could be local sites, social media portals, or even your third party lead providers.  Keep track of this information and nurture those sites (and your relationship with them).

 

Generate Quality Content: Good content is good content, regardless of which platform you put it on.  That means it's important to make the content your dealership produces "shareable" to other platforms.  One way this can be done is to make sure you have social media sharing buttons on your blog.  Also, create content with your SEO keywords in mind in case they do get shared and spread through the Internet.

 

Mobile Technology:  Mobile is big and getting bigger!  Its roughly 20% of a typical dealer’s traffic right now, and growing every month!  Find out what your consumers want by taking every opportunity to survey them -- ask for suggestions in your newsletters, converse with them via social media, and track the existing mobile traffic to your site through analytics.  Right now is the time to ensure your mobile site is properly search optimized so your dealership doesn't get left behind in the future.

 

Google+ is just one of many SEO extras your dealership should be focusing on moving forward.  Once your car dealer website is properly optimized, make sure your dealership or SEO provider is engaging search engines through as many mediums as possible.

Chris Costner
More very valuable points Ali. We certainly rely on one platform for our SEO and need to continue to use all tools available for maximum performance. Thank you for sharing.
Bryan Armstrong
It's no longer a "set it and forget it" world nor a time to rely solely on Vendors. A good web presence takes time and interaction at the Dealer level. Thanks for the pointers.
Chris Costner
Bryan I have seen you write more than a few times in other statuses that you were working on "optimization." What type of schedule do you use? Daily? Weekly? What are some of the first things you look for in deciding to make changes?
Gary May
Ali, wonderful post! This, like everything else that needs to be done by (or for) a dealer, needs to have its place. No dealer should focus on one aspect of their presence, SEO or storefront. The new widget is no different. Google Plus is important, and may become more so with integration with Places and other blogged or rumored upgrades coming, but it shouldn't replace website updates, why buys, lead management or properly greeting a customer. All of the new tools, applications and gadgets do deserve our time, attention and consideration. However, sometimes the way things are hyped it does seem that the "new" overshadows the "already". Part of that comes from who the dealers are talking with or having preaching to them. At the end of the day it's the dealer's responsibility to execute on a plan and make the proper partnerships and utilizing the proper tools. We believe in the attributes of Google Plus and what it should bring. We believe more in satisfying and retaining every customer... Regards, Gary May IM@CS

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