Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Could Google’s Latest Algorithm Change Be Affecting Your Dealership?

Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won't necessarily know why).  On Tuesday, Google announced 40 changes to search quality they have made over the past month or so.

While many of these changes are pretty high level, some websites are taking a hit on their search engine results.

Some of the algorithm changes that could be affecting these sites down on the SERP are:

Improvements to Freshness - Google added "new signals which help us surface fresh content in our results even more quickly."  I first wrote about this in November, but this update indicates it is a continued focus for the search engine.

Improved Local Results - A new system allows them to better "detect when both queries and documents are local to the user."

Panda Update - "This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web."

If you're seeing a change in how your auto dealer website is ranking in Google's search results, ask your car dealership website provider about the changes Google has recently made.  It's very possible that this latest round of changes could be affecting your site.

Jim Bell
Very interesting...thanks for the update Ali.
Ali Amirrezvani
You're welcome Jim. Have you seen any changes in your search engine placement lately?
Jim Bell
I have come up in the SERPs, but not sure if that is something that I am playing with on SEO or if it is a result of the new algorithms.
Chris Costner
Great information Ali however I am just running across this post a little late. Has there been any updates to what others are seeing because of the algorithm changes or is it a combination of SEO and Google? I am showing up in SERPs but cannot say at this point which it is a result of. Will watch it further out from now and see what happens.

 Unlock all of the community & features  Join Now