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How to Get the Most From Your Dealership YouTube Channel

Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:

Upload Regularly: Just like a blog, YouTube channels that are updated regularly will rank better than those that never are.  For this reason, if you have a lot of videos on your site or in your marketing collateral, upload a few per day to YouTube.

 

Encourage Interaction: If your videos have a voiceover or text, consider adding a call to action asking viewers to leave a comment, subscribe to your dealership’s channel, or like the video.  Interaction on your videos can help increase the likelihood they get ranked well.

 

Optimize Titles: The titles and tags on your videos should be treated like you do those on your car dealership website.  Tags help form the Related Videos shown, so keep that in mind when adding the 5-10 tags that give your video context.  Video titles should use keywords, but only when relevant.  Use it to describe your video.

 

These tips will help your dealership’s YouTube channel do better on the video portal’s internal search engine, as well as in Google’s blended search.

Russ Chandler
To add to your article I have found the more people you make your channel accessible to the better. Encourage as many employee's as possible to participate with their own video's and upload them. If censorship/compliance is a concern have everyone email to someone who is authorized to either edit or approve a video before upload. Getting the actual video is most of the battle, after that uploading and distributing is really pretty straight forward. It works both ways too, make sure the rest those same employee's know how to utilize and distribute the video through email, text, and social. The end result will be a Youtube channel with a wide range of fresh content that is from all levels of your dealership being distributed by a whole network of employee's instead of just one department.
Ali Amirrezvani
Great advice Russ. Having dealership participation and getting fresh content (videos) are both great tips.
Eric Miltsch
Funny how often the YouTube page is glossed with regards to optimization. Good tips Ali. These pages shouldn't be neglected. Adding annotations can help increase click through rates to other properties as well. EX: Like our FB page, Click for Service Specials, Follow Us on Twitter, Subscribe to our Blog. Also, links can be added to the 1st 35 characters of the video description. (They are no_follow links, but its another chance to increase the likelihood of a click though to your site)
Bryan Armstrong
YouTube when properly utilized can help you gain a SIGNIFICANT protion of the page 1 real-estate we all covet as well.
Ali Amirrezvani
Great additional tips Eric. YouTube pages are all too often forgotten about, especially in terms of optimization.

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