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Jared Hamilton
From: Jared Hamilton
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DealerOn

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Exclusive Blog Posts

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

Google's "Mobile Playbook" is a Must-Read for Auto Dealers

Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile".  For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the "5 crucial mobile questions that every business executive should be asking today".

 

Their playbook is broken up into the following sections:

  • How does mobile change our value proposition?
  • How does mobile impact our digital destinations?
  • Is our organization adapting to mobile?
  • How should our marketing adapt to mobile?
  • How can we connect with our tablet audience?

 

What's great about this playbook is that it provides actual examples of companies that are succeeding at the various points they discuss, like mobile apps, an optimized mobile site, and determining what mobile users are looking for.  Also, Google lays out some action items your dealership can start working on right away, as well as some bigger picture questions designed to get your dealership thinking about mobile in general.

 

Considering that mobile continues to grow and shows no sign of slowing down (95% of smartphone users have searched for local info), I highly suggest every dealership take a look at this playbook and get a mobile strategy in place.  If you don't, ask your auto dealer mobile website provider to help guide you through the process.

 

Jim Bell
Thanks for the share Ali. Downloaded it last night and will be a great read for my flight Monday.
Ali Amirrezvani
You'll have to let us know your takeaways once you land - have a safe flight!

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