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Jared Hamilton
From: Jared Hamilton
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4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Top Blogs November 2016

Top Blogs November 2016

1. Which Language Can Close Leads? By Richard Rikess The words we use and see can do a lot of things, but in …

Google's "Mobile Playbook" is a Must-Read for Auto Dealers

Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile".  For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the "5 crucial mobile questions that every business executive should be asking today".

 

Their playbook is broken up into the following sections:

  • How does mobile change our value proposition?
  • How does mobile impact our digital destinations?
  • Is our organization adapting to mobile?
  • How should our marketing adapt to mobile?
  • How can we connect with our tablet audience?

 

What's great about this playbook is that it provides actual examples of companies that are succeeding at the various points they discuss, like mobile apps, an optimized mobile site, and determining what mobile users are looking for.  Also, Google lays out some action items your dealership can start working on right away, as well as some bigger picture questions designed to get your dealership thinking about mobile in general.

 

Considering that mobile continues to grow and shows no sign of slowing down (95% of smartphone users have searched for local info), I highly suggest every dealership take a look at this playbook and get a mobile strategy in place.  If you don't, ask your auto dealer mobile website provider to help guide you through the process.

 

Jim Bell
Thanks for the share Ali. Downloaded it last night and will be a great read for my flight Monday.
Ali Amirrezvani
You'll have to let us know your takeaways once you land - have a safe flight!

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