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Jared Hamilton
From: Jared Hamilton
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DealerOn

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Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Priority SEO Pages for Auto Dealerships

If you're doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:

 

Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your inventory) should be optimized since they are the ones potential customers are most likely to find.  Also, if people are linking to your site, they are probably linking to your homepage or inventory pages.  Back up these link "votes" by optimizing these pages to help their rank in search engine results.

 

Your Most Profitable Vehicle Pages: Help potential customers find the vehicles that bring in the most money for your dealership.  Optimizing your more expensive cars and trucks, as well as your service and parts department pages will help interested buyers find these dealership website pages first.

 

Your Best Performing Pages: Which of your website pages provide your dealership with the most leads, highest time on site, and lowest bounce rate?  Spend some time here to help interested customers find these pages in their search engine results

 

If you're using a third-party SEO company, or your car dealership website provider is responsible, make sure you ask them which pages they focus the most SEO effort and energy. While each of your dealership website pages need to be optimized for search engines, make sure your SEO provider is paying special attention to the pages that will ultimately help your dealership sell more cars.

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