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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Google Announces, and Releases, Latest Panda Update

It's not often that Google announces when they are going to make changes to their algorithm in advance, but they did just that on Tuesday.

 

The latest update under the Panda name went into effect Tuesday night, Panda 3.9.  Panda was originally released in February 2011 as a way to remove low-quality content from Google's search results.

 

Google made this announcement via their Twitter account:

 

"New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. To put this Panda update into perspective here’s some context: goo.gl/huekf

 

Your dealership can avoid being penalized by any of the Panda updates by making sure you have high-quality content on your auto dealer website.  This means that the information is relevant, up to date, and provides the info your customers are looking for.

 

If you are worried about how this update may be affecting your car dealership website, talk to your dealer website provider about their search engine optimization (SEO) efforts, and what they are doing to keep your site up to date.

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