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Jared Hamilton
From: Jared Hamilton
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5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Google Announces, and Releases, Latest Panda Update

It's not often that Google announces when they are going to make changes to their algorithm in advance, but they did just that on Tuesday.

 

The latest update under the Panda name went into effect Tuesday night, Panda 3.9.  Panda was originally released in February 2011 as a way to remove low-quality content from Google's search results.

 

Google made this announcement via their Twitter account:

 

"New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. To put this Panda update into perspective here’s some context: goo.gl/huekf

 

Your dealership can avoid being penalized by any of the Panda updates by making sure you have high-quality content on your auto dealer website.  This means that the information is relevant, up to date, and provides the info your customers are looking for.

 

If you are worried about how this update may be affecting your car dealership website, talk to your dealer website provider about their search engine optimization (SEO) efforts, and what they are doing to keep your site up to date.

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