Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

How Can Your Dealership Use Google’s New Indexed Page Report?

By now I'm sure you've heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the last year.  Unfortunately the information on its own is a little vague, and can be difficult to fully use when taken on its own.  For example, a big segment of the data revolves around how many website pages are not selected for indexing.  What does that mean?  Google says that:

 

    “A URL can be not selected for indexing for many reasons including:

  • It redirects to another page
  • It has a rel=”canonical” to another page
  • Our algorithms have detected that its contents are substantially similar to another URL and picked the other URL to represent the content.”

The information in this report can be used in many ways, but a couple that really stand out to me are:

1) When your dealership changes providers, hires an SEO company, or hires a content creation company--you can use the tool to watch how many more pages Google indexes over time

2) When you are writing content (or having content written on your behalf), like on a blog, you can see whether Google is indexing it (which content does get indexed, what doesn't, etc)

 

I think what is really important for dealerships to understand is that this report gives a lot of relevant, important information, but taken alone, can be overwhelming and misinterpreted.  Discuss this with your dealership’s website provider to help fully understand what it all means.

 Unlock all of the community & features  Join Now