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Jared Hamilton
From: Jared Hamilton
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The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

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Lenders must lend or drivers won't drive

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In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

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Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts

It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team.  One of the attendees asked Matt about the Penguin update and what it meant going forward.  I’m paraphrasing Matt here, but he said that webmasters should expect Penguin updates to continue and to be "jarring" for a while.  Matt also specified that links would continue to be a primary factor in determining the ranking of a website.  I think that’s why Google is devoting so much time and resources to Penguin, which is in some respects an audit for the validity of links across the web.

 

The conversation continued on the Search Engine Roundtable blog post, where Matt clarified his comments about the continued release of the update. "We're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact."  In other words, the Penguin update will continue to evolve and probably have a larger impact on websites as the updates are released.

 

In a further showing of transparency, Matt Cutts answered a question via Twitter that asked what webmasters could fix in order to avoid being caught off guard by future Penguin updates. Cutt's response? "...certainly links are a primary area to monitor. Been true all this year; expect to continue."

 

Knowing the focus of Penguin will continue to be on the links to and from your auto dealer website, make sure you talk to your dealer website provider.  Do they have a plan to deal with future updates?  How are they tracking which sites link to your website, and which sites you are linking to? It’s important to take the transparency Google shows and use it to put your site in the best situation possible to weather the future Penguin updates.

Jim Bell
Thanks for the insider info Ali. It's nice to know people in the industry that have connections at Google like yourself that can share some of the behind the scenes at Google.

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