Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts

It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team.  One of the attendees asked Matt about the Penguin update and what it meant going forward.  I’m paraphrasing Matt here, but he said that webmasters should expect Penguin updates to continue and to be "jarring" for a while.  Matt also specified that links would continue to be a primary factor in determining the ranking of a website.  I think that’s why Google is devoting so much time and resources to Penguin, which is in some respects an audit for the validity of links across the web.

 

The conversation continued on the Search Engine Roundtable blog post, where Matt clarified his comments about the continued release of the update. "We're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact."  In other words, the Penguin update will continue to evolve and probably have a larger impact on websites as the updates are released.

 

In a further showing of transparency, Matt Cutts answered a question via Twitter that asked what webmasters could fix in order to avoid being caught off guard by future Penguin updates. Cutt's response? "...certainly links are a primary area to monitor. Been true all this year; expect to continue."

 

Knowing the focus of Penguin will continue to be on the links to and from your auto dealer website, make sure you talk to your dealer website provider.  Do they have a plan to deal with future updates?  How are they tracking which sites link to your website, and which sites you are linking to? It’s important to take the transparency Google shows and use it to put your site in the best situation possible to weather the future Penguin updates.

Jim Bell
Thanks for the insider info Ali. It's nice to know people in the industry that have connections at Google like yourself that can share some of the behind the scenes at Google.

 Unlock all of the community & features  Join Now