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Jared Hamilton
From: Jared Hamilton
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Your Dealership Emails Need to be Mobile Compatible

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

 

A recent study by Knotice, an on-demand marketing software and agency, shows that 36% of emails were opened on a mobile device (tablet & smartphones) during the first quarter of 2012. This is up from 27% in the fourth quarter of 2011.  If this pace continues, half of all consumers could be reading emails on their mobile devices by this time next year.

 

Just as you need to make sure that your website content is optimized for mobile phones, make sure your emails are compatible for mobile devices too. Provide a plain text option, or at the very least, add text/tags to images and videos so that users will know what they are even if they don't see them. 

 

Testing is huge here - so send your emails to yourself and others to look at on your mobile devices.  Make sure that you are able to track your email key performance metrics (opens, bounces, reads, clicks, visits, leads, etc) at the device level, so that you can see whether the changes and improvements that you make to your email campaigns are meeting your goals.

 

Since over a third of emails are already being read on mobile devices, shouldn't you at least make sure they look the way you want them to?

Bryan Armstrong
Great points and so easily over-looked. Ironically most of us on here rely on our phones for much of our interaction yet think our Customers will only open their e-mail from work or home? Submit yourself as a "lead" and secret shop your Dealership and test your e-mail process at the same time.
Ali Amirrezvani
Great additional tips Bryan! Testing these types of things can make such a big difference in your whole sales process.
Lindsay Lavery
Amen, take the time to test them out!
Jim Bell
As always Ali...hit it on the head. So many aren't even making it to their computers to read the emails and just reading them on their phones. It is a must to have them mobile friendly.

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