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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Tips for Auto Dealerships Using Facebook Paid Ads

Facebook has been working hard to come up with a reliant, profitable revenue stream for a while now, and part of that effort is their Paid Ad program.  For dealerships that use them well, paid ads on Facebook can be a great addition to your dealership’s online marketing program.  Here are some tips:

 

Target Well: Users provide so much personal information to Facebook that it is a great way to drill down to find the right people to show your ads to.  Facebook allows you to target by Interest, Family Status, Activities, Workplaces, etc. This allows your dealership to target users more specifically.

 

Grab Attention: Since most people aren't coming to Facebook to view ads, it's important that they are designed to be noticed.  Try a colored border, a bold, eye-catching design, and always include a call to action - you could even put this call to action in the image, but try to keep it under four words to avoid taking over the entire image.

 

Vary Ads: Users that see your ads often may start to tune them out, so freshen them up.  Try changing the colors/thickness of the border, changing the image completely, or if you're using text on the image, change the message used.

 

If your dealership isn't advertising on Facebook, talk to your online marketing provider if you need help getting started.  It can be very effective when done correctly, so take these tips into consideration, and start testing Facebook Paid Ads.

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