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From: Jared Hamilton
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4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

Tips for Auto Dealerships Using Facebook Paid Ads

Facebook has been working hard to come up with a reliant, profitable revenue stream for a while now, and part of that effort is their Paid Ad program.  For dealerships that use them well, paid ads on Facebook can be a great addition to your dealership’s online marketing program.  Here are some tips:

 

Target Well: Users provide so much personal information to Facebook that it is a great way to drill down to find the right people to show your ads to.  Facebook allows you to target by Interest, Family Status, Activities, Workplaces, etc. This allows your dealership to target users more specifically.

 

Grab Attention: Since most people aren't coming to Facebook to view ads, it's important that they are designed to be noticed.  Try a colored border, a bold, eye-catching design, and always include a call to action - you could even put this call to action in the image, but try to keep it under four words to avoid taking over the entire image.

 

Vary Ads: Users that see your ads often may start to tune them out, so freshen them up.  Try changing the colors/thickness of the border, changing the image completely, or if you're using text on the image, change the message used.

 

If your dealership isn't advertising on Facebook, talk to your online marketing provider if you need help getting started.  It can be very effective when done correctly, so take these tips into consideration, and start testing Facebook Paid Ads.

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