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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Automotive Mobile Searchers Convert...Fast

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category.

 

One of the most important things found in this study, in my opinion, is that roughly half of the mobile automotive searchers were “looking to make a purchase within the day.”  36% of this group converted “within the hour.”  This means that almost half of those searching for your dealership on their mobile devices want to purchase a vehicle on the same day. Over 1/3 of those will purchase a vehicle within an hour.

 

The study also found that there is a difference between the behavior of those using a smartphone and those using a tablet.  Tablet users spent more time doing price research and looking at reviews. They were also more likely to be influenced by positive reviews.  Smartphone users were more likely to search from their car (42%) and tended to convert more quickly than tablet users.

 

So what are these auto shoppers searching for? 44% are looking for your dealership location, 43% are comparing prices and 36% are looking for a phone number.

 

When was the last time you tested your mobile website?  Do you have your dealership’s location (with directions), prices on your inventory, and the phone number (click to call is HUGE here).  What does your mobile website look like?  Make sure you talk with your auto dealership website provider if you aren’t happy with what you find.

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