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Jared Hamilton
From: Jared Hamilton
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What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Automotive Mobile Searchers Convert...Fast

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category.

 

One of the most important things found in this study, in my opinion, is that roughly half of the mobile automotive searchers were “looking to make a purchase within the day.”  36% of this group converted “within the hour.”  This means that almost half of those searching for your dealership on their mobile devices want to purchase a vehicle on the same day. Over 1/3 of those will purchase a vehicle within an hour.

 

The study also found that there is a difference between the behavior of those using a smartphone and those using a tablet.  Tablet users spent more time doing price research and looking at reviews. They were also more likely to be influenced by positive reviews.  Smartphone users were more likely to search from their car (42%) and tended to convert more quickly than tablet users.

 

So what are these auto shoppers searching for? 44% are looking for your dealership location, 43% are comparing prices and 36% are looking for a phone number.

 

When was the last time you tested your mobile website?  Do you have your dealership’s location (with directions), prices on your inventory, and the phone number (click to call is HUGE here).  What does your mobile website look like?  Make sure you talk with your auto dealership website provider if you aren’t happy with what you find.

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