DealerSocket’s CRM enables dealers to differentiate from the competition and drive loyalty through the delivery of faster, more personalized, more convenient customer and employee experiences. With DealerSocket, dealers have access to a rich feature set through a modern interface, both of which are amplified by consistent, user-guided innovations. Configured to meet the needs of each dealer, DealerSocket’s robust CRM scales and adapts to changing customer, business, and market needs. Seamless integration processes for service, desking, data mining, website leads, digital retailing, OEM feeds, and third-party data all function within the CRM. On the back end, the CRM offers extensive reporting options so dealers can readily identify areas for improvement and optimize spend. Unlimited automation workflows and dynamic messaging tools enable dealers to communicate, when and how it matters. The CRM layers business intelligence throughout every step of the sales and marketing process to help dealers provide meaningful, memorable experiences that keep customers coming back.​

Now infused with the power of DealerSocket’s data platform, DealerFire is carrying on its legacy as a cutting-edge website and digital marketing company. Our new Engine6 website platform embodies this formidable partnership, as it delivers a seamless car-shopping experience for all consumers on all devices. Not only is it the fastest website in the industry, Engine6 provides dealers with more control over their virtual showroom than any other platform on the market today. Delivering everything that matters to a car buyer without all the fluff, DealerFire is making online car shopping what it always should be: easy and fun. For more information visit www.dealerfire.com or Call Today! (833) 873-5624

DealerSocket’s Mobile CRM is an Android and iOS-based mobile application built to enable sales reps to operate across platforms seamlessly. With Mobile CRM, dealers get an easy way to access and update customer records while out on the lot, on a test drive, or from a remote location. The mobile app and desktop CRM sync in real-time. The app accelerates the sales process with shortcuts to enter customer's information with the Driver's License Scanner or Trade information with the VIN Barcode Scanner.

DealerSocket’s desktop and mobile-friendly desking helps streamline the negotiation process by cutting down on back-and-forth negotiations between dealers and their customers. In addition, the clean, easy-to-read multi-payment matrix generated by the Desking tool empowers customers to choose their own payment. As dealers lead off discussing payment instead of price, we avoid discounts and make higher-grossing deals.

DealerSocket’s CRM automates process, working on behalf of Internet teams 24/7. From lead assignments to untouched prospect notifications and autoresponders, DealerSocket’s CRM can be readily configured to help break barriers and achieve performance at every step of the lead lifecycle.

Our iDMS enables you to effortlessly manage your dealership with automated tasks for deals, accounts, inventory, and other areas that previously were manual. iDMS also increases your collection effectiveness with configurable workflows, smart automation, collection queues, and integrated third-party processing. Spend less time chasing paper and more time selling.

Inventory+ is an award winning suite of data enabled tools that help dealerships maximize profits. From appraisal to acquisition to stocking to merchandising to pricing to syndicating to disposing, our tools provide opportunities to maximize the value of your inventory investment every step of the way. Appraise a vehicle based on real-time wholesale or retail market values to maximize profit and minimize risk. Make consistent, informed used vehicle acquisition and disposal decisions with our TrueTarget® and TrueScore® pricing tools. Merchandise, market, and move the cars on your lot, from one interface, at any time and from any device.

RevenueRadar® searches a dealer’s historical data for customers in a favorable position to purchase another vehicle or service their existing one. Using sophisticated database queries and ML-powered lead scoring, sales and service opportunities are highlighted and prioritized, enabling dealers to maximize marketing efforts and reach customers before they shop competitors.

SocketTalk is a tool that allows you to text customers from within the DealerSocket CRM. It saves all text communications in the notes, and has an opt in message that is sent.

With DealerSocket’s CRM, reporting options are near limitless. Dealers can track everything from sales, marketing, and service actions to CSI performance, data mining and advertising partner attribution. Configurable dashboards enable users to independently decide which metrics to put front and center in the system for daily activity and results tracking. Advanced analytics tools leverage big data to provide a clear and measurable comparison to other stores within the group and across the nation.

DealerFire Digital Marketing provides dealerships the competitive advantage to keeping their site on the forefront of Google rankings. Our Digital Marketing team consists of the industry's most talented, creative, qualified and certified search engine experts. We work diligently to ensure your site is ranking above your competition's and our award winning platform will save you money while ensuring you are on the winning side of increased leads and higher performance. For more information visit www.dealerfire.com or Call Today! (833) 873-5624

Increase first-service appointments and monitor existing service appointments, automate confirmations, as well as manage no-shows, follow-ups, and your loaner car fleet all through DealerSockets Fixed Operations Service tool.

Multi award-winning leaders in search engine marketing consecutively since 2009, DealerFire's digital marketing includes sponsored ads/PPC, re-marketing, Facebook advertising and more with complete transparency and access to your own reporting. Our entire company completes the Google Analytics Academy as a requirement to stay ahead of the game and giving you the competitive advance. For more information visit www.dealerfire.com or Call Today! (833) 873-5624

CTI

Precise Price is fully integrated with DealerSocket CRM so you can easily pick up where the customer left off at home when he or she arrives on your lot. Save your customers time, and save your salespeople time by increasing transparency during the car buying process.