DealerSocket’s CRM enables dealers to differentiate from the competition and drive loyalty through the delivery of faster, more personalized, more convenient customer and employee experiences. With DealerSocket, dealers have access to a rich feature set through a modern interface, both of which are amplified by consistent, user-guided innovations. Configured to meet the needs of each dealer, DealerSocket’s robust CRM scales and adapts to changing customer, business, and market needs. Seamless integration processes for service, desking, data mining, website leads, digital retailing, OEM feeds, and third-party data all function within the CRM. On the back end, the CRM offers extensive reporting options so dealers can readily identify areas for improvement and optimize spend. Unlimited automation workflows and dynamic messaging tools enable dealers to communicate, when and how it matters. The CRM layers business intelligence throughout every step of the sales and marketing process to help dealers provide meaningful, memorable experiences that keep customers coming back.​

Do you know exactly which vehicles you should stock on your lot to maximize front-end profit? Inventory+ is a profit-driven inventory management system that helps dealers efficiently manage inventory from acquisition to disposition. Inventory+ uses data-driven analytics to deliver quick answers about vehicles in your inventory and your market to help you make informed stocking and pricing decisions. And more importantly, its focus on your inventory is designed to drive profits for your specific dealership. By tying your dealer’s historical transaction data along with real world transactions in your market to show which vehicles are CORE to you or your group as well as how each vehicle performs in the market. Whether you’re managing inventory across one or hundreds of lots, Inventory+ gives you access to in-depth, but intuitive data to make smarter decisions throughout the lifecycle of your inventory. We help dealers appraise more effectively, win more trades, stock more profit drivers, price correctly, and ultimately sell more cars.

IDMS enables you to effortlessly manage your dealership with automated tasks for deals, accounts, inventory, and other areas that previously were manual. IDMS also increases your collection effectiveness with configurable workflows, smart automation, collection queues, and integrated third-party processing. Spend less time chasing paper and more time selling.

DealerFire’s Engine6 websites deliver higher quality, higher performing, out-of-the-box websites every time. Designed specifically for automotive dealers, our websites are the fastest in the industry. Engine6 embodies a customer-first, seamless car-shopping experience for all consumers on all devices. We provide dealers with more control over their virtual showroom than any other platform on the market today. Delivering everything that matters to a car buyer without all the fluff, DealerFire is making online car shopping what it always should be: easy and fun.

DealerFire’s Content Marketing provides dealerships the competitive advantage to keeping their site on the forefront of Google rankings. Our Digital Marketing team consists of the industry's most talented, creative, qualified and certified search engine experts. We work diligently to ensure your site is ranking above your competition's and our award-winning platform will save you money while ensuring you are on the winning side of increased leads and higher performance.

DealerSocket’s desktop and mobile-friendly desking helps streamline the negotiation process by cutting down on back-and-forth negotiations between dealers and their customers. In addition, the clean, easy-to-read multi-payment matrix generated by the Desking tool empowers customers to choose their own payment. As dealers lead off discussing payment instead of price, we avoid discounts and make higher-grossing deals.

DealerSocket’s Mobile CRM is an Android and iOS-based mobile application built to enable sales reps to operate across platforms seamlessly. With Mobile CRM, dealers get an easy way to access and update customer records while out on the lot, on a test drive, or from a remote location. The mobile app and desktop CRM sync in real-time. The app accelerates the sales process with shortcuts to enter customer's information with the Driver's License Scanner or Trade information with the VIN Barcode Scanner.

RevenueRadar turns your customer data into actionable insights. The RevenueRadar difference is anchored in its ability to uncover prime opportunities and convert them to appointments without straining your existing resources. Unique to DealerSocket, the software comes with a dedicated consultant that partners with you for the long-term to create and optimize data mining. Deep integration with DealerSocket's all-in-one CRM enables you to operate your data mining where you're already working.

DealerFire's award-winning digital marketing includes sponsored ads/pay-per-click, re-marketing, Facebook advertising, and more with complete transparency and access to your own reporting. With our dynamic advertising platform, we use real-time inventory and layered incentives data for the highest conversion rates.

DealerSocket’s CRM automates process, working on behalf of Internet teams 24/7. From lead assignments to untouched prospect notifications and autoresponders, DealerSocket’s CRM can be readily configured to help break barriers and achieve performance at every step of the lead lifecycle.

Increase first-service appointments and monitor existing service appointments, automate confirmations, as well as manage no-shows, follow-ups, and your loaner car fleet all through DealerSockets Fixed Operations Service tool.

CTI

SocketTalk is a tool that allows you to text customers from within the DealerSocket CRM. It saves all text communications in the notes, and has an opt in message that is sent.

With DealerSocket’s CRM, reporting options are near limitless. Dealers can track everything from sales, marketing, and service actions to CSI performance, data mining and advertising partner attribution. Configurable dashboards enable users to independently decide which metrics to put front and center in the system for daily activity and results tracking. Advanced analytics tools leverage big data to provide a clear and measurable comparison to other stores within the group and across the nation.

Precise Price is fully integrated with DealerSocket CRM so you can easily pick up where the customer left off at home when he or she arrives on your lot. Save your customers time, and save your salespeople time by increasing transparency during the car buying process.