CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Alright, the question is surfacing often now about how Social Media is to be correctly implemented into the online experience for auto retailing.
A recent WIRED magazine article titled, "Email is Crushing Twitter, Facebook for Selling Stuff Online" knocks this question dead into the dirt. But, for the sake of the automotive internet marketing community here at Driving Sales, I decided to elaborate on the matter in this post.