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Jared Hamilton
From: Jared Hamilton
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Deena Anreise

Deena Anreise Director of Marketing

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

App Technology Can Drive Revenue Growth and Improve CSI

Prospective buyers now research their purchases in advance on the Internet, and enter the showroom with expectations of fast, personalized customer service. But many dealerships can’t accommodate them due to old technology and/or a simple lack of staff availability.

Here's how app technology can improve CSI scores, drive revenue growth, and build customer retention:

1. Improve Customer Satisfaction Index (CSI)

CSI scores suffer because 1 in 4 customers are not satisfied with their experience in the dealership. App technology allows dealerships to deliver a superior customer experience throughout the car buying process, since Sales Associates are able to carry all catalogs, relevant websites, product information, in-stock inventory, upgrade choices, and financing options on a mobile device.   

A 2012 survey found that dealers with improved customer service sold an additional 217 cars per year. App technology is an inexpensive way to reduce customer frustration at the moment when their interest or need is highest. By providing both customers and Sales Associates with interactive connectivity, your dealership is able to build brand loyalty and ensure return visits as well as greater word of mouth marketing.

2. Upsell Products, Services, and Accessories

Generally, dealership waiting areas are missed opportunities for customer satisfaction and new revenue opportunities. Why? Because dealerships haven't figured out how to personally engage waiting customers. But with today's mobile ability to connect customers with targeted content that is interactive and relevant, this should not be the case. App technology can entertain and engage waiting customers while also educating them about your products, services, reviews, and seasonal specials.

3. Build Social Media Engagement

Most dealerships aren’t great at soliciting likes and follows on social media. They aren't even good at letting their potential and current customers know they HAVE social media profiles. But that’s precisely what’s needed to drive repeat business and grow awareness of your dealership's various events, vehicle releases, seasonal promotions, staff members, and community engagement.

And what better way to introduce customers to your social networks and encourage them to like, follow, share, and post comments than engage them with this content while they're onsite...? App technology does this very well. It provides a level of sophisticated and attractive engagement that goes a long way in building positive online reviews and customer loyalty.

nam luong
very nice blog

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