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Jared Hamilton
From: Jared Hamilton
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Denim Simkins

Denim Simkins Director, Fixed Ops

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

3 easy steps to improve your message to your customers


e7c235960f5952c40c34597979a45eea.jpg?t=1Today marketing to someone and getting through to them are 2 very different methods of operation.

Most everyone to this point has migrated their marketing campaigns to effectively reach out via Email / mail and phone to improve your ROI on your marketing spend. I want to discuss the next chapter of marketing and making sure your budget is effectively being used and driving more traffic to your store. In short if we are not delivering pertinent information at the correct time we will miss our window.

#1 – Go Mobile – make sure all of your Email marketing campaigns are mobile friendly so when they load on their smaller devise the user has an easy time to navigate the screen. If this is an inconvenience they simply wont wait the time it takes to load and then your message is not heard and then also possible dis-credited. The following statistics will show you the importance on needing to have your marketing events happening mobile friendly.

  • Seventy nine percent of your customers view their Email on their smart phone.
  • The latest information suggests that over half of your customers will then also make a purchase decision from their phone.
  • Seventy percent  of users that view their Email on their phone stated that the information they received influenced their buying behavior.

#2 – Build Value – One of my favorite authors and sales motivator Jeffrey Gitomer often states, “customers hate to be sold but they love to buy”. This statement rings true to me every time I am in front of a customer or creating the next marketing special.

  • Build value in the special. There are many reasons you have to offer why your special is the best option for their vehicle, lets start talking about those very loudly.
  • Talk about the importance and value of performing the special. Remind them that a detailed service history will allow them to sell their vehicle or trade their vehicle in with a higher value do to the maintenance being completed.

#3 – Quick / Clean  - We all have received one of those emails and when you open it up you are stunned due to the amount of information or text you have to read though to determine if this email is of any value to you. Most of the time since this is being done on a mobile devise a clear visual message will be most effective.

  • Make the subject line message short and brief
  • Add links within the message to take your customers to micro MOBILE READY sites to give them more information.
  • Make it visually clear and simple.

So here are 3 easy rules to make sure your marketing efforts are more effective in getting through to the on the go customer. Make it clear and easy, create value and ensure your customer will be able to view your information while standing in line at the grocery store.

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