We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Looking forward to the New Year and in most of my conversations with executive level management about their fixed operations business, they have indicated that 2016 represents an opportunity to make a few little changes to have a really successful year. Some of these changes they point out are doing a better job handling the increased traffic or improving on the customer experience slightly to achieve high levels of customer satisfaction. All of these tactics are well deserved and certainly needed but I would suggest adding one more element to those tactics to maximize their effectiveness.
I have yet to have a discussion with any level of executive leadership that indicated the changes that they will be making to make the team stronger and yield better results. Here is a suggestion, invest your time into your people and help them build strong teams.
I recently read an article on HBR.com that discussed the importance of using the word “together” when developing your action plans for change or implementing a new policy. They continue stating that studies show a dramatic increase in the performance and engagement of an employee that is in a workplace with relatedness.
As I read this article and related it to the automotive dealership I was constantly reminded that in most cases, under the same roof, three or four teams work very independently. The teams I am referring to are the Sales, Service and Parts teams. Although history would not indicate this is going to change anytime soon I would encourage any dealer to get everyone working together as a cohesive team.
“So what we need is a way to give employees the feeling of working as a team, even when they technically aren’t. And thanks to new research by Priyanka Carr and Greg Walton of Stanford University, we now know one powerful way to do this: simply saying the word “together.”
Two thousand and sixteen will be a great year for the automotive industry but we need to be aware of the cyclical nature of our business and what is looming out there in the years to come. I am reminded of a saying that applies here “you fix your roof on a sunny day.” So Today, lets focus on our people, build a well-informed cohesive team that is a ready for what the industry will throw at us.