Team leader who has spent the bulk of her career building new revenue streams and teams for companies looking to break into established industries. Focus has ranged from developing go-to-market strategies and positioning to leading product innovation to ramping team development to establishing financial benchmarks.
Had the distinct honor of launching the national automotive team at Google and the CPG and Healthcare Display teams at YouTube. Also led the first national sales team at Cars.com. Developed a new advertising revenue stream for The Weather Company (aka The Weather Channel), by leveraging a reseller channel and ad products for SMBs to leverage weather data to target marketing campaigns.
Specialties: Team building, P&L development, online marketing, online video advertising, Search marketing, mobile marketing, social media, sales strategy and execution.