CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Car buyers pay for the CarWoo service. They have skin in the game, so there is no doubt they are serious buyers. The dealer's opportunity to submit offers to these buyers is completely free with no strings attached, no fee when the sale is made, and no upsell products. This business model is completely different from leads or listings.
The buyers who sign up with CarWoo are largely the same people who avoid ads by recording programs or watching on-demand movies, Showtime, HBO, etc. Chances are they don't see dealer's ads enough to feel they know any of them and are willing to pay for a good shopping process just like they pay for good, commercial-free TV. Among new-car shoppers, there is reason to believe the size of this group is growing. CarWoo won't replace your need for listings services and leads providers, but it will send some buyers your way for free.
Getting the most out of CarWoo requires a few minutes of pre-work. The call notifying the store of an opportunity often ping pongs around the store and ends up in a voicemail. Without registering one or more contacts with CarWoo, this could easily happen at your store and may have already. Meanwhile, your competitor is communicating an offer that demonstrates they are the right store to buy from. The promptness of their response adds credibility to their claim, and now you are starting off in the hole, if you ever get started. In my view, this is a fantastic opportunity and should not be left to chance. Sign your store up ahead of time with the name and contact information of someone responsible for these opportunities. Here is the link to do that: http://dealers.carwoo.com/dealers/new.