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Jared Hamilton
From: Jared Hamilton
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Dennis Galbraith

Dennis Galbraith Chief Marketing Officer

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Giving You The Finger

Car shoppers want to give you and your inventory the finger. The iPad is selling at a rate about 100,000 per day, so you've probably used one by now. Isn't it amazing what you can do with a finger. Thousands of auto buyers in your community want to give you and your inventory the finger on their iPads, but they can't. Sure they can access your website on their iPad, but your navigation is not designed to let them give you the finger the way they can with iPad apps.

Owners of iPads strongly prefer to use iPad apps, not those tiny little iPhone apps, real iPad apps. Does this mean you need to rush out and create an iPad app for your inventory? Heck no. Chances are very few people in your community would download it anyway. Navigating to an app is much different than navigating to a website. Soon, there will be a few dominant automotive shopping apps designed specifically for the iPad. They will have millions of vehicles in inventory and virtually every franchised dealer in their dealer directories.

The first of these application is now in Beta and will launch with over 100,000 downloads. This is the year of the iPad. Get ready to let shoppers in your community give you the finger, and their business.

Dennis Galbraith
The iPad now tops all other devices for auto shopping on mobile devices, according to Dataium. http://www.autoremarketing.com/content/technology/dataium-auto-shoppers-mobile-usage-highest-ever-recorded
Eric Miltsch
Great article Dennis & thank you for the Dataium link. Let me know if you need additional users for anything you may have in Beta. I'll take it for a spin.
Eric Miltsch
Great article Dennis & thank you for the Dataium link. Let me know if you need additional users for anything you may have in Beta. I'll take it for a spin.

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