CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Car shoppers want to give you and your inventory the finger. The iPad is selling at a rate about 100,000 per day, so you've probably used one by now. Isn't it amazing what you can do with a finger. Thousands of auto buyers in your community want to give you and your inventory the finger on their iPads, but they can't. Sure they can access your website on their iPad, but your navigation is not designed to let them give you the finger the way they can with iPad apps.
Owners of iPads strongly prefer to use iPad apps, not those tiny little iPhone apps, real iPad apps. Does this mean you need to rush out and create an iPad app for your inventory? Heck no. Chances are very few people in your community would download it anyway. Navigating to an app is much different than navigating to a website. Soon, there will be a few dominant automotive shopping apps designed specifically for the iPad. They will have millions of vehicles in inventory and virtually every franchised dealer in their dealer directories.
The first of these application is now in Beta and will launch with over 100,000 downloads. This is the year of the iPad. Get ready to let shoppers in your community give you the finger, and their business.