We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Happy Veterans Day to all who serve and have served! My friends at vAuto hope this day will also be remembered for the launch of their new product, Provision. As the press release (also posted on DrivingSales.com) noted, the tool helps dealers know what vehicles to stock, what to pay for them, and where to find them. None of these tasks are new to dealers. My grandfather was buying used vehicles for resale prior to World War II, but here are the differences:
1. The market for selling those vehicles retail is less forgiving. Transparency in the hands of consumers means dealers need to be operating at the highest possible level when it comes to procurement.
2. The shopping radius for consumers and dealers has increased. Even if there are fewer dealerships in your region than there was years ago, the competition for clean, used vehicles has never been higher.
3. If the cost of this tool is less than the value of the labor saved plus the value of improved procurement (efficiency plus effectiveness), then those who have it will enjoy a competitive advantage over those who do not. My grandfather bought cars pretty much the same way in the 80s as he did in the 30s. Your career won't be like that.
Improved profitability doesn't always come from doing things you didn't do before. Often it comes from doing what you've always done in a better way.
Using Provision might very well result in a competitive advantage for your store, but just buying Provision won't do a thing for your dealership. Don't buy it to try it. Buy it to change your business or wait until you are ready to. I've heard too many dealers say tools don't work when the truth was that their people were not working the tools. I look forward to the vAutos webinar at noon (EST) and reading reactions from dealers on DrivingSales.com.