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Consumers can more confidently shop for a vehicle than ever before, in part because they help each other. They rate dealers and write reviews about them. More are positive than negative, but most are helpful to other consumers. Equally important to consumers, the sharing of this information keeps dealers on their toes.
Can your dealership shop for advertising products, information systems, and training services more confidently than ever? The same tools that help millions of consumers buy more confidently from dealers are available on DrivingSales.com to help dealers buy more confidently from vendors. Just as dealers encourage satisfied consumers to post ratings and reviews, vendors should pass the same encouragement along to dealers.
Most of all, there is some level of social responsibility in pooled information. Far more consumers utilize product ratings and reviews than provide them, and it is the same for dealers. However, those who do take a moment to participate are often the ones with the most to contribute, the shopper's who understand car buying best and the dealers who understand modern-day marketing and operations.
Before you make a resolution for the coming new year, end this one with an act of social responsibility that will help other dealers and better keep vendors on their toes. The next time you are with your 20 group, at a dealer conference, or walking the floor of the NADA convention, you will see your place among your peers just a little bit differently, having met or exceeded your social responsibility.