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Jared Hamilton
From: Jared Hamilton
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Dennis Galbraith

Dennis Galbraith Chief Marketing Officer

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Growing Service Business to Grow Vehicle Sales

There is more to an inexpensive oil change than getting a chance to put the vehicle on the rack. It’s an opportunity to gain new relationships. Advanced dealers are growing their service business to grow their future vehicle sales business. Pulling customers back into the store with oil changes, tires, and the like makes you the one dealership the shopper has a relationship with.

On the service side, the biggest source of competition comes from chain repair stores, not dealerships. But the dealer who can wrestle that service relationship away from the chain repair store is the one with a leg up over all other dealerships when it comes time to shop for a new vehicle. Operating with transparency in the service lanes increases the likelihood the customer will trust the dealership’s sales department. Competitively pricing commonly shopped items like oil changes and tires sets the perception for reasonable prices on larger repair orders and vehicle sales.

Hundreds of millions of dollars are spent trying to get people on their sofas to come in and look at the new vehicles. Luring them into your service lane and waiting area can be far more cost effective. The cars are right there with no way to TiVo them out of the picture.

Marketing for service business has never been more cost effective. A small Search Engine Marketing budget combined with a great website can bring a huge increase in service business. Before long, that increase in service traffic can result in increased vehicle sales. There are no gimmicks. You have to earn the business with digital marketing, competitive pricing on key items, and great service throughout the process. Steal the customer away from the chain repair shops, and you might be stealing her away from another dealer’s future sales board as well.

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