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Jared Hamilton
From: Jared Hamilton
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Dennis Galbraith

Dennis Galbraith Chief Marketing Officer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Growing Service Business to Grow Vehicle Sales

There is more to an inexpensive oil change than getting a chance to put the vehicle on the rack. It’s an opportunity to gain new relationships. Advanced dealers are growing their service business to grow their future vehicle sales business. Pulling customers back into the store with oil changes, tires, and the like makes you the one dealership the shopper has a relationship with.

On the service side, the biggest source of competition comes from chain repair stores, not dealerships. But the dealer who can wrestle that service relationship away from the chain repair store is the one with a leg up over all other dealerships when it comes time to shop for a new vehicle. Operating with transparency in the service lanes increases the likelihood the customer will trust the dealership’s sales department. Competitively pricing commonly shopped items like oil changes and tires sets the perception for reasonable prices on larger repair orders and vehicle sales.

Hundreds of millions of dollars are spent trying to get people on their sofas to come in and look at the new vehicles. Luring them into your service lane and waiting area can be far more cost effective. The cars are right there with no way to TiVo them out of the picture.

Marketing for service business has never been more cost effective. A small Search Engine Marketing budget combined with a great website can bring a huge increase in service business. Before long, that increase in service traffic can result in increased vehicle sales. There are no gimmicks. You have to earn the business with digital marketing, competitive pricing on key items, and great service throughout the process. Steal the customer away from the chain repair shops, and you might be stealing her away from another dealer’s future sales board as well.

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