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Jared Hamilton
From: Jared Hamilton
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Dennis Galbraith

Dennis Galbraith Chief Marketing Officer

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

The 1.3 Dealer Myth Destroyed

Just about everyone in the business has repeatedly heard and read that the average shopper visits only 1.3 dealerships before buying a vehicle. It’s been repeated in countless articles and at nearly every automotive marketing conference. That statistic is false, it was always false, and it remains false. New research released by J.D. Power and Associates again debunks this myth. J.D. Power also put out information in 2011 which contradicted this myth, but few wanted to hear it. Here is the link to the entire story and a complete understanding of what the actual data means, http://www.dealereprocess.com/1-point-3-dealer-myth-destroyed/

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Having the facts right does not diminish the importance of the internet. Just getting shoppers to the store is still not enough. Great websites meet the information needs of shoppers, bring them to the store more ready to buy, and provide full content on mobile devices to meet shopper needs within the store. In the modern buying cycle, websites never stop working.

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