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Jared Hamilton
From: Jared Hamilton
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Dennis Galbraith

Dennis Galbraith Chief Marketing Officer

Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

The 1.3 Dealer Myth Destroyed

Just about everyone in the business has repeatedly heard and read that the average shopper visits only 1.3 dealerships before buying a vehicle. It’s been repeated in countless articles and at nearly every automotive marketing conference. That statistic is false, it was always false, and it remains false. New research released by J.D. Power and Associates again debunks this myth. J.D. Power also put out information in 2011 which contradicted this myth, but few wanted to hear it. Here is the link to the entire story and a complete understanding of what the actual data means, http://www.dealereprocess.com/1-point-3-dealer-myth-destroyed/

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Having the facts right does not diminish the importance of the internet. Just getting shoppers to the store is still not enough. Great websites meet the information needs of shoppers, bring them to the store more ready to buy, and provide full content on mobile devices to meet shopper needs within the store. In the modern buying cycle, websites never stop working.

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