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Jared Hamilton
From: Jared Hamilton
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Dennis Galbraith

Dennis Galbraith Chief Marketing Officer

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

The 1.3 Dealer Myth Destroyed

Just about everyone in the business has repeatedly heard and read that the average shopper visits only 1.3 dealerships before buying a vehicle. It’s been repeated in countless articles and at nearly every automotive marketing conference. That statistic is false, it was always false, and it remains false. New research released by J.D. Power and Associates again debunks this myth. J.D. Power also put out information in 2011 which contradicted this myth, but few wanted to hear it. Here is the link to the entire story and a complete understanding of what the actual data means, http://www.dealereprocess.com/1-point-3-dealer-myth-destroyed/

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Having the facts right does not diminish the importance of the internet. Just getting shoppers to the store is still not enough. Great websites meet the information needs of shoppers, bring them to the store more ready to buy, and provide full content on mobile devices to meet shopper needs within the store. In the modern buying cycle, websites never stop working.

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