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Dennis Wagner

Dennis Wagner Owner/CEO/Baddest Car Guy on Earth

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Eliminate Your Competition With The Power of The Branded Hashtag

Have you ever wanted to be able to brand yourself in a ae6b56bcf1629c30763725747eb36b43.jpg?t=1way that you can eliminate the customer from seeing your competitors information? Sounds like an unfair advantage, huh? Of course you have; now you can! 
 
 
This is where the Branded HashTag becomes very powerful.You need to decide on a unique hashtag that fits your personality. It is very important that you take the time to do some research to make sure you aren't using the same hashtag that the guy twenty miles away is using, and make sure it fits you well. You don't want to brand #YourCarGuy4Life if you aren't ready to fully commit to making that happen. This is critical! Let's get started.
 
 
Steps to Branding Your HashTag:
 
1. Choose the correct hashtag # (It needs to be unique and a good fit for you.)
 
2. Include your Branded HashTag in all content you post. (Everything!)
 
3. Include your Branded HashTag on all personal merchadise that you hand out to potential customers with clear instructions on how the customer can find you.
 
4. Post good content and a lot of it that includes your Branded HashTag. (Brand Your HashTag)
 
5. Tell all of your customers to search for you via your Branded HashTag. (Not your name, not your dealership)
 
 
hashtag-use.png
 
 
 
This is where you hit the Jackpot:
 
Now your customers will begin to search for you, your videos, your reviews, your blog, content, and your online reputation by entering your Branded HashTag into Google, Bing or other search engines. The magic here is when the customer searches for you by your Branded HashTag they will only find your information. It will gather all of your content that you have published, including your Branded HashTag, to make your customer's search easier. This will save them a ton of time and we all know that time is money. By using the Branded HashTag you are eliminating your competition's information from showing up on the same page as yours. Advantage = You! I understand we are in a very competitive industry, but if we will use this to our advantage we can eliminate our competition. 
 
The Only True Competition We Have Is Ourselves.
 
Good Luck Out there!
 
 
branding2.jpg
 
How did I do? Please leave any questions or comments below. Do you have a Branded HashTag? I would love to hear from all of you. Thank you for reading!
Ed King
Excellent idea; thank you for sharing!
Lauren Moses
Awesome Dennis. Love reading your posts. How long would you say the hash tag needs to be? Or let's say how long is TOO long!
Dennis Wagner
Thank you, Ed! My Pleasure.
Dennis Wagner
Thank you, Lauren! I really appreciate it. I would make the hashtag long enough to make sense or be catchy, but short enough for the customer to remember.
Lauren Moses
That's really what I was thinking....You don't want some run on sentence #comebycarsfrommeImakegreatdealseverydayandmycustomersloveme. That was really hard to type without putting spaces in there...Goes against every grammar bone in my body.

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