Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Dennis Wagner

Dennis Wagner Owner/CEO/Baddest Car Guy on Earth

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Eliminate Your Competition With The Power of The Branded Hashtag

Have you ever wanted to be able to brand yourself in a ae6b56bcf1629c30763725747eb36b43.jpg?t=1way that you can eliminate the customer from seeing your competitors information? Sounds like an unfair advantage, huh? Of course you have; now you can! 
 
 
This is where the Branded HashTag becomes very powerful.You need to decide on a unique hashtag that fits your personality. It is very important that you take the time to do some research to make sure you aren't using the same hashtag that the guy twenty miles away is using, and make sure it fits you well. You don't want to brand #YourCarGuy4Life if you aren't ready to fully commit to making that happen. This is critical! Let's get started.
 
 
Steps to Branding Your HashTag:
 
1. Choose the correct hashtag # (It needs to be unique and a good fit for you.)
 
2. Include your Branded HashTag in all content you post. (Everything!)
 
3. Include your Branded HashTag on all personal merchadise that you hand out to potential customers with clear instructions on how the customer can find you.
 
4. Post good content and a lot of it that includes your Branded HashTag. (Brand Your HashTag)
 
5. Tell all of your customers to search for you via your Branded HashTag. (Not your name, not your dealership)
 
 
hashtag-use.png
 
 
 
This is where you hit the Jackpot:
 
Now your customers will begin to search for you, your videos, your reviews, your blog, content, and your online reputation by entering your Branded HashTag into Google, Bing or other search engines. The magic here is when the customer searches for you by your Branded HashTag they will only find your information. It will gather all of your content that you have published, including your Branded HashTag, to make your customer's search easier. This will save them a ton of time and we all know that time is money. By using the Branded HashTag you are eliminating your competition's information from showing up on the same page as yours. Advantage = You! I understand we are in a very competitive industry, but if we will use this to our advantage we can eliminate our competition. 
 
The Only True Competition We Have Is Ourselves.
 
Good Luck Out there!
 
 
branding2.jpg
 
How did I do? Please leave any questions or comments below. Do you have a Branded HashTag? I would love to hear from all of you. Thank you for reading!
Ed King
Excellent idea; thank you for sharing!
Lauren Moses
Awesome Dennis. Love reading your posts. How long would you say the hash tag needs to be? Or let's say how long is TOO long!
Dennis Wagner
Thank you, Ed! My Pleasure.
Dennis Wagner
Thank you, Lauren! I really appreciate it. I would make the hashtag long enough to make sense or be catchy, but short enough for the customer to remember.
Lauren Moses
That's really what I was thinking....You don't want some run on sentence #comebycarsfrommeImakegreatdealseverydayandmycustomersloveme. That was really hard to type without putting spaces in there...Goes against every grammar bone in my body.

 Unlock all of the community & features  Join Now