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Jared Hamilton
From: Jared Hamilton
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Derrick Woolfson

Derrick Woolfson Business Development Manager

Exclusive Blog Posts

Rock’s Rants: You Need Dispatch

Rock’s Rants: You Need Dispatch

Whenever I visit dealerships, I often see technicians standing around at the parts counter or waiting to talk with service advisors. This is a waste of you…

Automation, Speed, and Your Dealership Marketing

Automation, Speed, and Your Dealership Marketing

I recently sat down and chatted with AutoLeadStar CEO Aharon Horwitz and discussed how technology is improving the speed in which dealers can make…

4 Sales Lessons from Real Car Shoppers

4 Sales Lessons from Real Car Shoppers

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. …

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

  Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 8…

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

Used or Certified? More often than not that seems to be the choice car buyers are making during this unsteady sales year. Consider: Edmunds expects new veh…

Are We Still Not Logging Customers Into the Showroom? What's Your Sales Process?

One of the hot topics last year that remains an issue on the dealer level is the logging of customers in the showroom. In most cases, the reporting spelled it out - where you would have one or two sales managers with more than a sixty percent closing rate, which seems incredible no? But when it came time to following up with unsold leads, much to our surprise there were multiple leads who said: "ugh, I was in your showroom last night."

This is, of course, was just one of the many examples, but the point is that if we're not logging traffic into the CRM, then how can we increase our business? Some of the other examples were "they were just looking and were not really in the market." or "they had really bad credit. They could not buy a vehicle," which very well could be true; but if we had not run their credit, and or seen if they had a co-signer how do we know if they cannot purchase? And even if after running their credit (going through the sales process), and they are not approved, still log it into the CRM, period. 

I have seen instances where the customer was never marked in the showroom, and or the CRM was never noted, and the same customer came back into the store twice in three months. They'd go through the entire sales process, again. Had they marked the CRM, and known that the customer was unable to purchase a car for more than six months, it would save everyone a lot of time, no? 

Are You Logging All of Your Customers in the CRM? check it out, and in the meantime, how do you handle logging traffic into the showroom? For those who allow customers to not be logged in to CRM if they are "BAD" what constitutes a bad showroom up that should not be logged into the CRM? 

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