Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Derrick Woolfson

Derrick Woolfson Business Development Manager

Exclusive Blog Posts

The Best leads are Where now

The Best leads are Where now

As the internet and marketing manager, I am flooded with information from all parts of our buying process daily.  How many "real" leads d…

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Host Dane Saville dives into the details for creating diverse new and used car campaigns for your dealership's paid Facebook strategy. Don't for…

Are You Stuck On Using Excel For Reporting In the Service Lane?

Are You Stuck On Using Excel For Reporting In the Service Lane?

Reporting is essential for understanding what your ROI is, right? So why then are we wasting several hours of your manager's time creating reports (usi…

Stop Spending Money With Vendors That Do Not Work!

Stop Spending Money With Vendors That Do Not Work!

Unless you look at your dealer’s marketing budget regularly, you would be surprised as to just how many vendors your dealerships work with! Everythin…

Create a Career Path to Retain Top Talent

Create a Career Path to Retain Top Talent

  Developing a Career Path will help you retain your staff. When it is difficult for an employee to see the next phase of their career they will qu…

Are Your Specials Hurting Your Goals?

Tired of not hitting your monthly goals? Frustrated that your specials aren't adding enough to the bottom line?  Now Imagine if you had an appointment booked online that included additional services & products. This sounds like a home run, no?

I encourage you to test out your service scheduler reviewing the appointments for the month. Looking to see if the customer has selected one of your special offers! If your customer cannot select the special you are offering for service then how do you expect it to work?

If the advisor is aware of what s/he has selected and or if they have opted for the special then it helps prep them for the customer's arrival. Allowing the advisor to focus on other services s/he can sell to the customer. All of which helps them reach their monthly goals!

Here are some other key strategies that will assist you in up-selling online:

Online Marketing

Have an up to date service menu with special offers on your website. Another avenue to upsell products and services is including your OEM’s part store on the website. Allowing the customer to pre-purchase items to be installed at the time of their service appointment.

Product Demos - Yes, Demos on the Website

Have the hot products visible online! Videos are a very effective way to sell the product. The video does not have to be super long, either. Take for example brakes. If you have a special from the OEM for front/rear brake jobs then why not put a simple, quick video offering a brake special! “Take a break for brakes!” - have fun with it!

At the Dealer  -  Visual POP Marketing in the Service Lane

You spent all this time getting the website updated to increase traffic, right? Which in turn led to more appointments, no? Yet you do not have the specials posted in the lane anywhere!  This is absolutely hurting your advisors chance of up selling the item!

If your advisors do not know what the specials are than they are going to sell it! Not to mention, if the customer asks about the special s/he saw online, and the advisor is unable to answer their questions it devalues the special!

This is an excellent way to not only have consistency but to also upsell adding to the bottom line!

Bottom line - start selling your products online. This will motivate the advisors to keep selling. In addition to believing & buying into the offers you put out each month!

Do you upsell online? If so, what special/offer has given you the most success? Do your offers help generate revenue helping you achieve your goals?

 

Love the idea of the videos, this would be a great tool for salespeople to use as well to help service! 

Derrick Woolfson

Your videos have definitely inspired me! We got a go-pro, and are really starting to have fun with it!

@Derrick, a Go-Pro is a great idea!! 

 Unlock all of the community & features  Join Now