Auto responders can make our lives easier, but more importantly they should let the customer know what to expect next. That said, with each dealers situation being unique to its own it is important to make sure that your auto responders reflect the following: current hours, sales process, service process and any other pertinent information. 

Here is a sample auto-responder for a vehicle inquiry 

[customer name], 

Thank you for your inquiry on the [year] [make] [model]. Please know that we are taking every measure necessary to keep both our employees and customers safe. [insert cleaning practices]. 

To best serve you, we have implemented test drives at home, and you can even complete the deal at your home! One of our dedicated sales consultants will reach back out to you with your preferred communication method. 

In the meantime, for up to date information regarding COVID-19 and what [dealer] is doing please visit our news page. 

Regards, 

[signature line] 

This is simply an example. But the purpose of this auto-responder is to ensure that your customer knows what to expect from your dealership. Now more than ever it is essential to outline the process for your customer. Not to mention, your employees - especially those handling the leads - know the internal and front-facing processes so that it eliminates as many break points as possible. 

So while the times are unprecedented, and the struggle is real, there are still ways to offer unparalleled customer service. Customer service that your customers will remember the next time they need to service or purchase another vehicle. 

Have you taken the time to update your auto-responders?