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From: Jared Hamilton
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Derrick Woolfson

Derrick Woolfson Business Development

Exclusive Blog Posts

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

Even Loyal Dealership Service Customers Buy Tires Elsewhere

Even Loyal Dealership Service Customers Buy Tires Elsewhere

It’s widely known that dealerships still have a lot of ground to make up when it comes to selling tires. According to Modern Tire Dealer, auto dealer…

Dealer Response to Covid-19

While each dealer presumably will and or has already responded differently to COVID-19, it is essential for all dealers to respond. Offering a front-facing customer and employee message. There are still many dealers who have not responded at all or even updated their Google Business Page. 

Regardless of what decision(s) you have or will make - offering your customers and employees, a message can help you move/transition into the new way of doing business during this unprecedented time. 

There are several unique challenges that we are facing today. But these challenges have not stopped us before, no? So let's not stop now, there are several ways to combat these challenges, and here are the top things to consider: 

Online Purchasing 

Instead of the conversation being stuck on auto-loop, make the bold move and offer your customers the ability to complete several of the steps   online. Work with customer to start the trade-in process, and try and offer the ability for you to appraise their vehicle at their home, or at least pick up the car to appraise it. It is no secret that there several facets that make up a deal, but the more flexibility you offer the customer, the easier it is to get the deal done. 


Flexibility with Your Sales Consultants and BDC Teams 

With several states mandating appointments only, offer your sales consultants the flexibility of working from home, allowing them to call customers and book appointments remotely. This will also help with reducing foot traffic in the store to be in alignment with social distancing guidelines. 

Bottom Line: There is no one right answer or solution, but proactively working to assist your customers still is better than not doing anything at all. More importantly, now is the time for dealers to refine and build a united front with their respective teams. 

How are you building a united front with your team? Have you offered your teams the ability to work remotely? 

Rob Steiman

Morning meeting call in and talking with the team members every day throughout the day. Working all leads and emails together. Gather as many webinars and learn learn learn.  This is the new normal. 

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