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Derrick Woolfson

Derrick Woolfson Business Development

Exclusive Blog Posts

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Don't Forget About Your Managers.

When we are hit with an unprecedented situation - out of left field - it can easily derail your dealer's efforts. Sustaining everything you have worked on is no easy feat. More importantly, to maintain your efforts, you have to have empowered managers who become empowered leaders. Have you empowered your managers to make decisions? Have you allowed them to be a part of making decisions regarding processes you are currently devising? Have they assisted you in implementing these new processes ensuring that their teams are on board? 

Here are the top three ways you can empower your managers. 

The GM is One Person. They Do Not Have All of the Answers. No One Does. Work Together. 

All too often, every single decision - down to the header of an email - is the sole decision of the GM. That mindset - even when business is good - is toxic and detracts from your managers from growing and evolving if they cannot make decisions. Now more than ever, it is essential that you allow your managers to make informed decisions - working with you, not for you - to get through this situation. Remembering that they, too, are just as stressed. We are all stressed. Giving them support is critical. 

Keep Your Managers Informed. Keep. It. Real. 

No one likes secrets. The longer you wait to keep your managers informed about what is going on, the less likely they will buy in to the process. Keeping them informed also shows that you trust them, and view them as an integral part of the dealership's success. Not to mention, their buy-in is paramount in making your current processes successful. 

Create A Weekly Round Table Discussion. Stop Looking at All the Reports. They Are Not Going to Help You. 

Now is not the time to be worried about YOY reports, or solely worrying about the set, show, & sold rate. Instead of focusing on percentages/numbers, focus on results. Given the current circumstances, the best way to connect all of your departments is by holding a weekly round table discussion. 

Empower your managers to share what they have accomplished with their departments for the week. Having your teams share everything from current prospects, service work, potential leads, and potential leads for other departments. For example, you can have your sales consultants call previous customers and ask them how they are doing and if they need service work, etc. A simple care call and lead to a service appointment. The customer is also likely to remember that you took the time to call. 

One of the other things you can do is ask for marketing ideas! Each week, we get new ideas from having a conversation. Those conversations surrounding marketing ideas turn into actual creative content, which has turned into results. Keep in mind that having this weekly round table is to unite everyone as a team vs. the typical siloed approach. 

Bottom Line: Empowering your managers is what enables them to become leaders. They cannot lead if they cannot manage. Now more than ever, your managers need to know they have the Owners & GM's support. Your support inspires them to go the extra mile, make it happen, and move the needle. We will get past this, what will make or break your dealer getting past this sooner is working together as a united front with empowered leaders. 

How Have You Empowered Your Managers? 

 

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