Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Derrick Woolfson

Derrick Woolfson Business Development

Exclusive Blog Posts

Why Creativity Matters To Our Dealerships

Why Creativity Matters To Our Dealerships

“Creativity is intelligence having fun.” - Albert Einstein   When we find ourselves working more in the business than on the busines…

Gorjes- Effortlessly book your Beauty and Massage Treatments Today!!

Gorjes- Effortlessly book your Beauty and Massage Treatments Today!!

In our busy and hectic schedules, we never get time for ourselves, everybody wants to relax and treat themselves, and however sometimes we don’t even…

Why do we fail to excel and constantly improve?

Why do we fail to excel and constantly improve?

Maybe you think you do? With all due respect . . . I'm not so sure!!! Allow me to elaborate;   Instinct - Do you remember the day y…

Adaptability: The Power Skill No One Talks About

Adaptability: The Power Skill No One Talks About

Have you ever heard the saying “the only constant in life is change”? Our ability to react effectively and intelligently when business and envi…

Is a Virtual BDC Cost Efficient?

Is a Virtual BDC Cost Efficient?

Would a Virtual BDC be cost efficient for your dealership? It’s no secret that ROI is crucial. The cost of a Virtual BDC should not be any more than …

It's Good to Be Humble.

Looking back to when I first started in the Automotive industry – fresh out of college – I thought I knew it all. Having confidence is one thing, but coming into any job with the attitude of knowing everything is not the best way to start. A little more than two months into the industry, I switched from being a sales consultant to become a BDC Agent. Not because I was knocking it out of the park, either. But rather, it was because I was not afraid to answer leads or answer the incoming calls. Dealers had a need, and I saw an opportunity.  Sure, I was doing okay (after all – BDC's were something new in 2011/2012), but my phone skills were indeed not where they are today. 

I will never forget the first mystery shop I got from Phone Ninjas. Instead of being eager to enhance my phone skills, I was combative. Now mind you, I still was a "green pea," with no industry – let alone any career experience, and yet here I was – nasty and condescending to the Phone Ninjas coach. Fortunately for me, the Phone Ninjas coach saw something in me. And for that, I am grateful. 

When I say I was combative and nasty, I would spend more time writing emails trying to "debunk" their coaching email/training session than simply taking the training. After roughly four or five bad scores, I got a call from a new mentor who painted me a clear picture. Offering that while you have potential and talent does not mean it gives you the right to be obnoxious and combative. Take the darn training.

I had to ask myself if was really going to throw away the chance of building a career,  discrediting myself because I was "too good" to take the training. 

At that moment, I realized (and thank god) that training had merit, and more importantly, it had a purpose. Not long after, I fully embraced the Phone Ninja's technique going from a 1.4 to score near perfect scores (sometimes hitting that perfect 5, yes, that is the competitive nature in me). Using the technique and taking the training seriously – in part – helped build my career. After the dealership saw my results, it allowed me to build a BDC department for the dealership. At which point, we worked hard – with the Phone Ninja Coach – to train our new BD Agents, where the set rate went from the mid to high twenties to the high forties collectively. 

Once I built the BDC Department, I soon expanded my role and delved into marketing and Business Development, becoming their Business Development Manager. Over the years, this lent itself to working with the OEMs directly, digital marketing, CRM Experience, free-lance writing, presenting key-notes conferences, and developing onboarding guides for dealerships. 

Fast forward, some eight years later, and I still use the Phone Ninja's technique in my new career and everyday conversations. So while I could say "if I could go back in time" and change the past – it is the past. However, if there is one thing to take away from this, it is taking the training seriously. Understanding that while you might have talent, you can always improve your approach and refine your skills. 

Besides, who doesn't want to be a Ninja? 

 Unlock all of the community & features  Join Now