Using the same coupons every month works, right? I mean Bed Bath & Beyond does it - so why can’t we?

Showing the same coupons on your website every month takes away your FOMO - fear of missing out - where your customer will just assume you will continue to run the same specials. We want to keep using FOMO by creating coupons based on objectives -  offering a relevant, valuable offer.

Beyond updating your website's service page (where you thousands of views) do you make sure that the coupons in your current service email blast even match the offers on your site?! This becomes a huge disadvantage when your customer does what you’ve spent money for them to do! That is clicking on the special taking them to your website where that special they just clicked on does not exist! This happens more than you think.

If you are unsure of what to run for the current month check-in with your OEM and see if they are running a special. You can always add to the special they are offering or create your own special.

There might be an item you have overstocked (i.e. Windshield wiper blades) - so you create a special/bundle promoting them. This special is your primary special that is highlighted on all fronts (website, social media, & POP Marketing) using it as a tool to upsell in the service lane.

Do you use the same coupons every month and it works? Do you run a new “high lighted” specials each month?