How many service appointments does your dealer average on any given month? Chances are you might be missing appointments!

The word “responsive” has been around for quite some time. Perhaps Responsive is even an overused word with vendors who are trying to earn your business for their “responsive” design services - where they all tell you that a “responsive” design will increase conversion!

That all sounds well and good - but a “responsive” website will render itself useless if the scheduling software is not compatible offering the customer a miserable experience. An experience where the appointment scheduling tool format forces the customer to pinch and zoom! (seriously, pinch & zoom!).

The average customer might exit the site if s/he cannot easily schedule an appointment online. That or they might just show up. Sure, that sounds great. But that is not so great if and when several customers show up at the same time without an appointment. In turn increasing their wait time at the dealership, which is a recipe for a lower CSI score.

Check it Out! Try and Schedule an Appointment!

So, is your site responsive? If so, does your appointment scheduling software format correctly online? Or is it iframed in so that when the consumer is trying to schedule an appointment on their mobile device, they are pinching and zooming!

Beyond checking the actual mobile format. It is also important to monitor and review the overall conversion rate. If you notice that there is a dip in conversion, there might be an issue with the site! Check your site and start booking more service appointments!