Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Derrick Woolfson

Derrick Woolfson Business Development Manager

Exclusive Blog Posts

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

Reviews Don't Write Themselves!

Having a 1000k+ reviews is a huge accomplishment! It is something to admire, really. However, what is more important is that you are continuing to collect reviews. Where customers want to see new reviews when making a decision. If the review is 90+ days old it may not carry as much weight as a review that was written a few days ago. That being said, here some ways the advisors can easily ask for a review without being overwhelming or pushy! 

Ask for it! 

That’s right. You heard me. I cannot tell you the number of advisors that simply do not even ask for a review! This is a huge mistake. All of that hard work that made the customers day can benefit more than just that customer! If a potential customer were to see that online - how you made their day it can give them a great feeling. Potentially leading them to book an appointment with you! 

In the thank you email

While I am not a huge fan of sending multiple emails - it is okay to add the review in the main thank you follow-up email. Giving them a direct link to your DealerRater page. And if you are not using DealerRater you are MISSING OUT. It is one of the only platforms that enables you to tag an employee in the review! 

This is invaluable as it allows customers to connect with employees! Giving the Advisor a platform to show off their talent! 

Cashiers Office 

Another way to get a review is to offer a simple reminder by attaching a review card to the service R.O. And while the customer might throw away their service paperwork they will at least see the request for a review! 

Bottom Line: You cannot get reviews without asking for them! Think about it too, have you ever been to a booking site for a hotel or resort? Where the reviews will say “this photo must have been taken when the resort opened." the same thing applies to reviews. Where the customer could say “you can tell this positive review was written a long time ago! Worst service ever” And if you do not have many positive reviews written it can have a damaging effect on business! Versus having a few bad reviews mixed in with SEVERAL good reviews. Where the potential client might view this as a one-off bad experience! 

How do you handle reviews? How many reviews do you average a month? 
 

Mark  Nicholson

Also, it's worth pointing out that well maintained accounts with positive reviews would be more likely to appear within search results. What's referred to as the '3-pack' when a map and three businesses are shown, to show up here relies on your review ratings and volume, among other things. If your business relies on local search like this, it's important to manage your reviews.

Kelly Kleinman

Reviews are easily generated via the software that Podium or the less expensive and more comprehensive Social Ordeals offers.  Asking for reviews is a no-brainer but the email/text software not only requests it for you when or if you fail, but filters out the 4-star or less reviews.  If you have 1,000 reviews and aren't averaging over a 4.5 you are a B-dealer period. You HAVE to have the initiative to get the rep-management software or you'll never bring the average up fast enough.  Yes it's rigging the deck but guess what, Yelp rigs it against you.

Taylor Cutler

Podium does not filter reviews. Dealerships generally have very happy customers, the problem is that organically generated reviews are polarized and don't truly represent your business. Using a software like Podium allows you to send invitations to more customers and makes it easy for them to leave you a review. We believe that reviews should be authentic and that dealerships should invite as many customers as possible to leave them a review. 

Kelly Kleinman

Hi Taylor, via Podium, explain what happens if someone writes a bad review after they're sent a text or email prompt.  

Taylor Cutler

Hi Kelly, Podium connects customers directly to the site to leave reviews, we don't filter out negative reviews. So if someone clicks on the invitation and decides to leave a bad review that will be posted publicly. I hope that answers your question! If you have any other questions, please feel free to reach out to me directly.

 Unlock all of the community & features  Join Now