Having a 1000k+ reviews is a huge accomplishment! It is something to admire, really. However, what is more important is that you are continuing to collect reviews. Where customers want to see new reviews when making a decision. If the review is 90+ days old it may not carry as much weight as a review that was written a few days ago. That being said, here some ways the advisors can easily ask for a review without being overwhelming or pushy!
Ask for it!
That’s right. You heard me. I cannot tell you the number of advisors that simply do not even ask for a review! This is a huge mistake. All of that hard work that made the customers day can benefit more than just that customer! If a potential customer were to see that online - how you made their day it can give them a great feeling. Potentially leading them to book an appointment with you!
In the thank you email
While I am not a huge fan of sending multiple emails - it is okay to add the review in the main thank you follow-up email. Giving them a direct link to your DealerRater page. And if you are not using DealerRater you are MISSING OUT. It is one of the only platforms that enables you to tag an employee in the review!
This is invaluable as it allows customers to connect with employees! Giving the Advisor a platform to show off their talent!
Another way to get a review is to offer a simple reminder by attaching a review card to the service R.O. And while the customer might throw away their service paperwork they will at least see the request for a review!
Bottom Line: You cannot get reviews without asking for them! Think about it too, have you ever been to a booking site for a hotel or resort? Where the reviews will say “this photo must have been taken when the resort opened." the same thing applies to reviews. Where the customer could say “you can tell this positive review was written a long time ago! Worst service ever” And if you do not have many positive reviews written it can have a damaging effect on business! Versus having a few bad reviews mixed in with SEVERAL good reviews. Where the potential client might view this as a one-off bad experience!
How do you handle reviews? How many reviews do you average a month?