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Derrick Woolfson

Derrick Woolfson Business Development Manager

Exclusive Blog Posts

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Stop Multitasking in the BDC. Learn to Delegate and Say No.

There are many opinions on whether or not one can truly multitask. However, for those of us who work in the BDC, multitasking is a quintessential part of our jobs. But just because we multitask does not mean that we are any more productive. In fact, too much multitasking can wind-up leading to your team not only making more mistakes but, more importantly, burning out. All of which is not good for the dealership! Here are some of the top things to consider when you are on the brink of over tasking yourself, or your team in the BDC! 

You Ever Have So Much Going On You Make A Decision That You Know Isn't Right Or Completely Screw Something Up? 

We have all been there. That moment where you hit the send button before completing your thoughts in an email, enter the wrong price in an email blast, forgot to call a customer back, forgot to send the email blast out before 11 AM, accidentally miss-typing a tracking line, and or spelled a model wrong all because you were 'multitasking' or in a rush to get the job done. Its the above moments that make us cringe afterward because the mistake seemed - in hindsight looking back - so simple and easily avoidable. But when your head is spinning in several directions at once, it becomes increasingly harder to accomplishing anything. Or, more importantly, getting your work done without making potentially costly mistakes. 

Delegate Responsibility Even if that Means Getting Your Sales Managers to Help. 

One of the worst things you can do to yourself or your team is not asking for help! This is not to say that your sales managers can or will help you, BUT you have to ask. Even if your sales managers handled something as simple as pricing updates in your inventory tool, or managed adding/removing of specials to your website can save you time so you can continue to focus your efforts on other pressing matters. Not to mention, how many times have we heard "they are too busy selling cars" to help, but have time to sit and catch-up? There is time to help. 

Learn to Say No. We All Have Limits. 

One of the hardest things to do is say "no." Just the idea of saying no to another project, integrating another vendor, updating the websites, creating logins for a new hire, managing reporting, managing login issues, sending another email blast, managing the sales consultants' social media accounts, and or working late nights from home is hard. But at the end of the day, we all have limits! It is just as much our fault if we do not express those limits in a meaningful, relevant way. Sometimes your boss (or the sales managers) genuinely have no idea how much you do on the dealer level in the BDC. So if it is not something you bring-up, and you continue to say "yes," it can and usually winds up with you becoming completely burnt out! 

One Necessary List is Outlining Who is Responsible for What

One of the easiest things to do is point fingers playing the blame game, which is not only demoralizing but a waste of time. To avoid this and burning out one or more of your employees who is multitasking, it is best to create a list of who is responsible for the core tasks in Business Development. In creating that list and handing out responsibilities  - you will come to learn that there are those who are over-tasked multitaskers and others who are being underutilized. That said, keep in mind that just because someone is 'over-tasked' and an avid multitasker, and it appears that s/he is working harder is not always the case. In fact, you might find that those who are overtasked and multitasker are actually less productive. That said, the goal and purpose of creating a list are to ensure that all of your core tasks within your department are not just checked off, but completed correctly. 

Bottom Line: Whether you can multitask or not, it is never best to have too many tasks on your plate at one time. The more tasks you have to complete, the greater chance you have in making a potentially costly mistake. Not to mention, multitasking and or taking on to much work will wind up burning you out. And we all know that it tends to become harder and harder to check back in when we are burnt out! 

How to do you approach multitasking? When is the last time you asked for help? 
 

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