Beltway Companies
Take the Down Time to Update Your Website!
With website traffic at an all-time low, it is the perfect time to edit, build, and work on your website! 
As you know (for those of us who handle our sites), we have the best intentions of making edits, but getting them done is far easier said than done. The other issue is not always knowing where to start. That said, here are some of the things you can do to update your website!
Google Analytics - Page Report, Top Exited Pages
Take a minute and look at your pages report - looking at the last 3-6 months seeing which pages have the highest exit and bounce rate. Try and look at the website as if you were the customer who landed on this page, making sure that the CTA's and content are relevant. For those who do not have access to the CMS to make changes, you can 'print' the website page, saving it is a PDF. At which point, you can easily mark it up in Adobe (even the free version), allowing you to send the requested changes to your website host easily.
Dealership Photos - How Old Are They?
Chances are the photos of your dealership on the website are old and outdated. Why have photos with models that are easily 5-6 years old? You also want to make sure that you have clear, well-marked images of the following: service lanes, service lounge, showroom, and front of the dealership. First impressions are everything, so take this time to make sure your website reflects your dealership accurately.
Service & Parts Landing Pages
How many of you sell parts accessories online? When is the last time you checked these pages to update them? Do they accurately reflect the services that you currently offer? If not, take the time to get with the right departments and revamp the pages. For those with access to edit their sites within the CMS, there are several easy to use tools out there, such as canva.com where you can create dynamic banners and infographics!
Bottom Line: take this time to get your website updated. Updating the content on your pages that are visited the most can have an impact on your conversion, which means more success!
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3 Comments
C L
Automotive Group
This is great advice and something I started doing. I had a bunch of other stuff i've had on the back burner too that i have been able to get to.
Derrick Woolfson
Beltway Companies
I am with you! My back-burner pile was starting to look like a manifesto! And frankly, it takes concentration, and is a lot of work to make sure its responsive, etc. Canva.com has been a HUGE help and is very reasonable price wise, it was like $119 for the year. Only thing I wish is that if you choose to "export" your content as HTML it has their water-mark on it (annoying). So you have to just export as a PNG.
Morgan Hardy
Phone Ninjas
This is so important. Also, paying attention to the ease of navigating your website. Most dealers don't consider the consumers' aspect when it comes to easily finding what they want.