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Derrick Woolfson

Derrick Woolfson Business Development Manager

Exclusive Blog Posts

Customer Lifetime Value

Customer Lifetime Value

  We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to …

A Big Reason People Leave Your Website and Don’t Come Back

A Big Reason People Leave Your Website and Don’t Come Back

I intended to write about the renewed importance of service videos on a dealership’s website. A resource I had lined up changed my topic in about…

Some Car Buying Tips for Customers

Some Car Buying Tips for Customers

Car dealerships are known for being stressful places. It can be very difficult to resist pressure from a skilled vehicle salesperson—and customers sa…

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

There's A Line for That: Top Reasons to use Local Provisioned Lines!

In a recent blog post, I discussed the importance of listening to your team's phone calls. The idea that it can assist us in working with our employees. Empowering them to handle the objections we face on a daily basis! However, if we do not have the calls to listen to, then it makes it that much harder to isolate any issues that might be present. 

Here are some top reasons to provision local lines using them in all email marketing! 

A Provisioned Line for Email Campaigns 

When is the last time you checked your email creative to make sure that the number on the email is the right phone number? If not, you could be missing out on potential customers! Best practice is to include a recorded line in every campaign that is sent. Especially given that click-to-call is continuing to increase and surpass lead form submissions. Making sure to use different lines, and not a new line for each email. But a line for sales blasts, service, and/or other campaigns. If you work with different vendors to send email blasts, then you should have a line provisioned for each vendor. 

Local is Always Better 

If you had the choice of calling an 800 number versus a local number which would you choose? In most cases, the customer would prefer to call a local number in the hopes of speaking with an actual person! No one wants to press a million buttons or talk with a robot that just doesn’t understand what you are asking! Only to get asked the same questions when someone answers the phone! 

Tracking. What’s Hot What’s Not! 

Vendors always tout that their email blast is the next best thing! That they drive so much traffic to the store! Or that they sold “x” amount of cars due to their email blast! This all sounds great, and while you can see the traffic in Google Analytics. What you cannot see is the number of calls you are getting if the number is not tracked! If you use a local provisioned line, however, you are then able to see how many calls you are getting!

This is essential to understanding the impact of the campaign! As you can get all the traffic, you want on your site for service, BUT if they are not calling or converting than it is not effective. Click to call is becoming an essential/pivotal feature for a customer in today's marketing arena! Do yourself a favor and add a provisioned line and see what kind of results you are getting! 

Bottom Line: Yes, you can look at the google analytics, and yes believe it or not service is one of the top converters for traffic on your site. But you will not know the actual success of the campaign without recording the calls! 

Do you provision local lines to use for campaigns? If so, has this assisted you in making changes or better understanding how to approach your marketing? 
 

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