Every day your used vehicle sits on the side lot your dealer is losing money. It is no secret that the sooner you recon your pre-owned units, the better chances you have in holding higher gross, which means more profit. The problem, however, is that there are many hiccups along the way that can delay your car hitting the lot. Some processes can be implemented to address those concerns, and one of them is getting a few photos online before the vehicle is finished going through the recon process! In doing so, you can start to get traffic on the vehicle, which can help expedite the process.
Here are a few tips for getting photos online for your recon unit!
Take The Right Photos: You Do Not Need to Show Every Detail
While the vehicle is working its way through the recon process, it is best to have the vehicle on your website. In doing so, you can start to get traffic on the unit. However, if you do not have any photos online, then you usually wind up having to interrupt the recon process to get the keys, and take photos. All of which can lead to there being a delay. To avoid this issue, have your inventory manager take a few photos; or better yet - when the vehicle is being traded-in have a process where the sales consultant takes specific photos of the unit. For example, many of today's CRM’s or trade-in tools can attach photos. That said, you can have your sales consultant take a photo of the front of the unit, sides, rear, and depending on the cleanliness of the vehicle a few interior pics to show off some of the features.
The Photos Should Not Show A Dirty Vehicle
If the vehicle is filthy and otherwise unpresentable, then it is not best to have those photos online. What you can do, though is have the detailer quickly clean off the exterior of the vehicle. This way you can at least get three to five photos for your website.
If You Have Interest in the Vehicle. Work With Your Sales Manager
It sounds simple enough, but the hard truth is that when you do have an interest in a vehicle, and it is in the middle of the recon process, it can prove to be a little bit tricky. For example, if you were to get an appointment on the vehicle, and they have to stop the recon process, and the customer does not show, or the vehicle does not sell it has now delayed the unit being completed for another few days. If you do have an appointment on the vehicle, it is best to work with the sales manager and speak with service to make sure the vehicle is ready to go. You can also work with the customer and explain that it is still going through the state inspections. The main thing to consider is communication. The better your communication is internally, the easier it is to manage the recon process.
Bottom Line: Simply taking a few photos of the vehicle before it goes through the recon process can have a positive impact on your dealership! Imagine being able to sell a few extra units a month because they had photos and were ready to go!
Do you take photos of trade-in’s and put them on your website before it has gone through the recon process? If so, what results do you see from this?