Convenience is a luxury. A luxury that many people seek. So why then haven’t we offered a simple solution that not only gives into the customer's expectations but also saves the dealer money too.

As of now, many customers are forced to pay for their services at the time of pick-up, which - in many cases - causes frustration, inaccurate discounts, and most importantly it results in an upset customer who just spent 100+ dollars - the customer who will destroy you on social media- what gives?

Progressive dealers are offering their clients a luxury amenity - one that s/he will remember - that is being able to pay his/her RO online!

Concerned? I get that, and security is a *key* concern for sure. But trust me, it is safer than the customer's credit application left in the employee lounge, or the driver's license and customer information left on the showroom floor.

Here are the top reasons you should allow your customer to pay online:

• Customers are busy at work, no? So if they are busy at work and you are offering them a “solution” to their being busy they might spend more. Think about it, you are in the middle of adding things to your cart at work - boss walks by - and all of the sudden you are clicking as hard as you can to get that order completed. Most of the time without even thinking about it. But the thing is you aren't thinking about your order - instead, you are thinking about getting back to work, but you are relieved you got the order in! (Whew, thank goodness for Amazon’s One-Click Purchase, seriously)

• Convenience = Luxury - there is the fear of the unknown - in so far as knowing exactly what your bill is for the repair. So if you can inform the customer of the *exact* charges for their services they have the peace of mind knowing what the costs are allowing them the convenience of coming in grabbing the keys and going!

• Having the customer pay at the time of service online can assist with accuracy. Having to rely on the cashiers - who are handling more than one thing at once - is asking for inaccuracies to occur. Everything from getting the wrong email (if you are expecting a receipt, you will always give a valid email, no?), wrong discount, or not knowing what the charges are, and what if the customer has a question about their charge forget it the advisors and manager have left for the day - so, they have to wait all night wondering what happened. All of which leaves a bad taste in their mouth

• Customers want convenience. In today's market, you not only have to sell a product, but you have to sell the advantages of your product and services. What about your services offers the customer a unique, hassle free experience?

Do you offer your customers the ability to pay online? If so, how has that increased your overall customer satisfaction?