For those dealers who have switched gears, pivoted, and are offering more online retailing options it is important to update the call to actions on your VDP pages. One of the CTA's that you need to add to your site is something to the effect of "purchase online." Of course, making sure to follow all local and state laws regarding the process of the online purchase process. Beyond simply adding "purchase online" as a CTA on your site, you also need to update and tag the form/link so that when the lead hits the CRM your team knows where the lead came from. The lead should read something like: "Dealer Website - Purchase online." 

To update the CTA on your website you can either reach out to the company that hosts/manages your site - or, for those with access to their dealers CMS tool you might have the access to add and/or change the CTA's. 

Another CTA you need to pay attention to - for those states who have mandated "appointments only" - is making sure that the CTA reflects just that. Instead of saying "Schedule test drive" offer "book appointment." Again, making sure that you tag/update the form fill so that when the lead hits the CRM that it offers "Dealer Website - Book Appointment." At which point, you need to update the auto-responder (for those that use them) to ensure that the customer understands and knows what to expect from your dealership. 

And even though we are facing unprecedented times - having to make critical decisions all while doing our best to remain profitable - these new implementations can have a long lasting positive impact. In that your dealer is offering flexible ways for your customers to purchase a vehicle. All of which can make for a better experience that fits within your customers schedule, not just yours. So while this is in many ways hectic, crazy, and in some ways surreal - the work you put in now to continue to serve your customers will remain on far past the current times. 

Have you changed or updated your websites CTA's to reflect your current processes?