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Devin Daly

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Facebook announces 360º ‘spherical videos”: auto dealers need to listen

Last Wednesday at Facebook’s annual developer conference in San Francisco, CEO Mark Zuckerberg unveiled plans to implement ‘spherical’ 360­º videos. This new breed of media will run inside standard web & mobile browsers without requiring the use of a headset. The plan, Zuckerberg says, is to eventually get this kind of “immersive, 360-degree video experience” into your Facebook News Feed.

 

So what does this announcement by Zuck, the quintessential visionary, tell us about today’s consumer?

 

Zuckerberg knows that today’s user desperately wants to be in control online. They expect an even richer and more immersive experience. They want to see everything, educate themselves, and explore at their own pace & convenience. Zuckerberg realizes that this sort of innovation is what will separate him from other social media platforms.

 

So how does this relate to merchandising? As Zuck puts it:

“If you look back at Facebook 5 years ago, most of the content that people shared was text; status updates and photos. Now today, it’s photos. If you fast-forward 5 years, it’s going to be video. And if you look out even further it’s going to be even more immersive content like VR and AR.”

 

This demand for more engaging content is not specific to social media. We see a strikingly similar evolution in both eCommerce and automotive. Below is an infographic we put together as we explored the opportunity in automotive. As you can see, the automotive industry lags eCommerce, but still consistently advances its merchandising practices.

 

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Like Facebook is prepared to serve the content today’s consumer desires, auto dealers must do similarly. No longer will standard photos & video cut it. Dealers need to look for new ways to put their consumers in control online.

 

Today’s consumer is a different animal with different preferences and processes. Enabling them to quickly and easily obtain content to educate themselves on your website is paramount. Just like today’s teenager wants to check out their sweetheart on Facebook before they’ll schedule a date, today’s car-buyer wants to dig into your inventory before they’ll stop in. Don’t fight the change, embrace it, and you’ll swamp your competition!

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