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Devin Daly

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Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

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  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

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Facebook announces 360º ‘spherical videos”: auto dealers need to listen

Last Wednesday at Facebook’s annual developer conference in San Francisco, CEO Mark Zuckerberg unveiled plans to implement ‘spherical’ 360­º videos. This new breed of media will run inside standard web & mobile browsers without requiring the use of a headset. The plan, Zuckerberg says, is to eventually get this kind of “immersive, 360-degree video experience” into your Facebook News Feed.

 

So what does this announcement by Zuck, the quintessential visionary, tell us about today’s consumer?

 

Zuckerberg knows that today’s user desperately wants to be in control online. They expect an even richer and more immersive experience. They want to see everything, educate themselves, and explore at their own pace & convenience. Zuckerberg realizes that this sort of innovation is what will separate him from other social media platforms.

 

So how does this relate to merchandising? As Zuck puts it:

“If you look back at Facebook 5 years ago, most of the content that people shared was text; status updates and photos. Now today, it’s photos. If you fast-forward 5 years, it’s going to be video. And if you look out even further it’s going to be even more immersive content like VR and AR.”

 

This demand for more engaging content is not specific to social media. We see a strikingly similar evolution in both eCommerce and automotive. Below is an infographic we put together as we explored the opportunity in automotive. As you can see, the automotive industry lags eCommerce, but still consistently advances its merchandising practices.

 

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Like Facebook is prepared to serve the content today’s consumer desires, auto dealers must do similarly. No longer will standard photos & video cut it. Dealers need to look for new ways to put their consumers in control online.

 

Today’s consumer is a different animal with different preferences and processes. Enabling them to quickly and easily obtain content to educate themselves on your website is paramount. Just like today’s teenager wants to check out their sweetheart on Facebook before they’ll schedule a date, today’s car-buyer wants to dig into your inventory before they’ll stop in. Don’t fight the change, embrace it, and you’ll swamp your competition!

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