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Exclusive Blog Posts

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

CAR SHOPPERS DEMAND ENHANCED, VIRTUAL BUYING EXPERIENCE

Last week, Automotive News published an article called “Auctions Focus on High-Quality Vehicle Images”, which emphasizes the importance of providing customers with a better online shopping experience. The article discusses Manheim’s new Enhanced Vehicle Imaging (EVI) system, which includes pan & zoom technology, a condition heatmap, and up to 15 high-res images. Using this more robust merchandising technology, Manheim saw a 26% increase in bids and received $132 more per vehicle.

Why did they realize such a huge impact? That’s simple: their process creates a more immersive and transparent shopping experience.

The internet is at the core of commerce, so much so that expensive, complex sales are now executed fully online. This is why it is so important for dealers to not only win the click, but also to deliver an engaging, personalized, and content-rich experience so they can win the sale online too. Smart merchandising is the way to achieve this and Manheim is a great example of this trend with their move in the direction of immersion and transparency online. 

360º technology, recently touted by Facebook’s Mark Zuckerberg as an innovative force that gives control to the customer, is the next step in this evolution of online merchandising. 360º technology engages the customer in every way possible, allowing shoppers to explore a product according to their individual interests. Apple also demonstrated the potential of 360º merchandising with the launch of their new Apple Watch which includes fully interactive 360º displays of the product on their website.

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