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Devin Jones

Devin Jones Product Manager

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Mobile Application targeting now available in Adwords

Yesterday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific application if you have one in mind, or if you see your advertisements performing well when targeted at a specific application.

automotive mobile advertising

Prior to this, you needed to create a completely separate account for billing, management and reporting in the AdMob interface to have access to the 300,000 mobile applications and 350 million mobile devices. Now you can seamlessly create a separate Adwords campaign for your mobile display campaign and include its performance metrics in the same management interface.

The AdMob network is largely sold as a network to promote downloads of other applications, but it is a great channel to reach your customers on the mobile channel, where, according to eMarketer, over an hour of time is spent per day. A full force mobile campaign should also include a mobile paid search strategy and a mobile website.

For more information on automotive mobile advertising, contact Devin Jones at Devin.Jones@pcgmailer.com.

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