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Devin Jones

Devin Jones Product Manager

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Mobile Application targeting now available in Adwords

Yesterday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific application if you have one in mind, or if you see your advertisements performing well when targeted at a specific application.

automotive mobile advertising

Prior to this, you needed to create a completely separate account for billing, management and reporting in the AdMob interface to have access to the 300,000 mobile applications and 350 million mobile devices. Now you can seamlessly create a separate Adwords campaign for your mobile display campaign and include its performance metrics in the same management interface.

The AdMob network is largely sold as a network to promote downloads of other applications, but it is a great channel to reach your customers on the mobile channel, where, according to eMarketer, over an hour of time is spent per day. A full force mobile campaign should also include a mobile paid search strategy and a mobile website.

For more information on automotive mobile advertising, contact Devin Jones at Devin.Jones@pcgmailer.com.

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