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Devin Jones

Devin Jones Product Manager

Exclusive Blog Posts

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Mobile Application targeting now available in Adwords

Yesterday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific application if you have one in mind, or if you see your advertisements performing well when targeted at a specific application.

automotive mobile advertising

Prior to this, you needed to create a completely separate account for billing, management and reporting in the AdMob interface to have access to the 300,000 mobile applications and 350 million mobile devices. Now you can seamlessly create a separate Adwords campaign for your mobile display campaign and include its performance metrics in the same management interface.

The AdMob network is largely sold as a network to promote downloads of other applications, but it is a great channel to reach your customers on the mobile channel, where, according to eMarketer, over an hour of time is spent per day. A full force mobile campaign should also include a mobile paid search strategy and a mobile website.

For more information on automotive mobile advertising, contact Devin Jones at Devin.Jones@pcgmailer.com.

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