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Devin Jones

Devin Jones Product Manager

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Mobile Application targeting now available in Adwords

Yesterday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific application if you have one in mind, or if you see your advertisements performing well when targeted at a specific application.

automotive mobile advertising

Prior to this, you needed to create a completely separate account for billing, management and reporting in the AdMob interface to have access to the 300,000 mobile applications and 350 million mobile devices. Now you can seamlessly create a separate Adwords campaign for your mobile display campaign and include its performance metrics in the same management interface.

The AdMob network is largely sold as a network to promote downloads of other applications, but it is a great channel to reach your customers on the mobile channel, where, according to eMarketer, over an hour of time is spent per day. A full force mobile campaign should also include a mobile paid search strategy and a mobile website.

For more information on automotive mobile advertising, contact Devin Jones at Devin.Jones@pcgmailer.com.

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