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Devorah Wolf

Devorah Wolf Content Marketing Manager

Devorah Wolf Blog Posts

Dynamic Offers: Better for Conversions than Incentives Pages

Dynamic Offers: Better for Conversions than Incentives Pages

Almost every dealership website today features specials and promotions on its homepage, specials pages, or dedicated landing pages. Understandably: everyon…

Top 3 Takeaways from Google's Autoshopper Study

Top 3 Takeaways from Google's Autoshopper Study

Google recently researched the shopping patterns of early autoshoppers– those in the initial stages of research, gathering information about wha…

Customer reviews: don't forget to get reviews of your dealership website

Customer reviews: don't forget to get reviews of your dealership website

Whether on your own website or popular review sites, your dealership most likely already has a sizable library of reviews of your in-store experience:…

Clutter: bad for your closet and your dealership website

Clutter: bad for your closet and your dealership website

Spring cleaning is upon us, and what better time to declutter your dealership website? The time has come to take a look at what should stay and what should…

How to create personalized dealership website popups

How to create personalized dealership website popups

You've probably been hearing that personalization is good for business. Online shoppers want to see content that is relevant to them, when it…

3 Ways Lead Nurture is Like Online Dating

3 Ways Lead Nurture is Like Online Dating

When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping…

What Is Smart Targeting, and Why Should Your Dealership Care?

What Is Smart Targeting, and Why Should Your Dealership Care?

Smart targeting is becoming a popular term in the automotive space. But with every buzz word, it’s important to understand the actual meaning.  …

5 Digital Strategy Tips to Boost Customer Retention

5 Digital Strategy Tips to Boost Customer Retention

Customer retention is a huge challenge these days. It’s hard to keep customers' attention, especially when their cars are no longer und…

The dealership's jargon-free guide to conversion optimization

The dealership's jargon-free guide to conversion optimization

Sometimes you need to go back to basics. So today, we bring you a short refresher course in conversion optimization for auto. What is it? How …

7 tips to improve employee retention at your dealership

7 tips to improve employee retention at your dealership

Dealership employee retention has declined over the past few years, according to a recent NADA study. Maybe your own dealership has suffered, maybe yo…

What your dealership can learn from these killer websites

What your dealership can learn from these killer websites

It probably won't surprise you to hear that people today do most of their shopping online. From electronics to clothing to toilet paper, pretty mu…

Use today’s disruptive automotive technology to create the ultimate car shopping experience

Use today’s disruptive automotive technology to create the ultimate car shopping experience

Even if you don’t consider yourself a technology buff, you’ve surely noticed: getting around is different than it used to be. It’s not ju…

Why you must up your lead nurture game right now

Why you must up your lead nurture game right now

You spend a lot of time, effort, and money on lead generation, conversion optimization, and lead capture. Ads, bids from third-party sites, and of course, …

Some car shoppers don't want to convert on your website. Here's how to reach them.

Some car shoppers don't want to convert on your website. Here's how to reach them.

If you’re like most dealerships, you work hard to achieve high conversion rates from your website. And rightfully so: a vast majority of ca…

What do Google's new mobile rules mean for your dealership?

What do Google's new mobile rules mean for your dealership?

You've probably heard by now that Google has released new rules that limit the size and type of popups for mobile sites. If the mere sound of…

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