Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
“I’ll Google it.”
I seem to be answering more and more questions with, “I’ll Google it” lately.
How many campgrounds are in Duluth, Minnesota? “I’ll Google it.”
Is there a driving range on my way home from work? “I’ll Google it.”
What’s the name of that brewery in Grayslake? “I’ll Google it.”
Local business owners must love guys like me, because when we want to find a new bar, golf course, or a place to spend the weekend, we Google it. The only problem is, guys like me don’t always Google stuff the same way. Some use Google Search, others use Google Maps, some might have even downloaded the Google+ Local app on their iPhone and that is how they search for local businesses! So what does all of that mean to a business? It means that the business has to have all of its information correct on a variety of Google listings to ensure that their customers could easily find them.
Well business owners, in June, Google introduced a new way for you to “Get on Google.” It’s called “Google My Business” – a name that fits well with what business owners would like to see more customers doing – Googling their business! The Google My Business update focuses on streamlining the local search process for customers and also includes some new goodies for business owners. By combining popular Google products under one convenient page, business owners are able to better connect with their customers. Now your business’s Map listing, Google+ Local Listing, and Google+ Business Page are all connected into one nice, neat page for your customers. Customers can get directions to your location, read reviews about your business and even take a look at the new photos you posted to your Google+ Page, all in one place. The new format is compatible with desktops, smart phones and tablets, so no matter how your customers access the web, they can see the same information.
Google My Business now gives businesses the ability to learn more about how customers are finding them online. The updated Insights panel allows business owners to see how many customers are visiting your listing and how they got there. Managing your online reviews can be done from the same dashboard, so you can quickly respond to an unhappy customer’s complaint, or send a thank you out for a glowing review. There is even a mobile app that allows business owners to receive updates and check on your listings from their phones.