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Digital Air Strike Blog Posts

Facebook Puts Reviews Front and Center

by Christina Wofford 8 hours ago

Facebook Puts Reviews Front and Center

by Christina Wofford 8 hours ago
Facebook makes it easy for businesses to connect with the right consumer at the right time. The “Featured for You” section of your Facebook Bus…
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Facebook Messenger Makes Customer Communication Easier

by Christina Wofford 2 days ago

Facebook Messenger Makes Customer Communication Easier

by Christina Wofford 2 days ago
Communication is vital to any business. In today’s technology-driven and connected world, customers demand easy and immediate communication. When …
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Social Media Strategy Guide – Part III

by Christina Wofford 4 days ago

Social Media Strategy Guide – Part III

by Christina Wofford 4 days ago
Fail to plan. Plan to fail. So true – – especially when it comes to having a social media strategy for your business and actually finding n…
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Facebook Jobs: Hiring Made Easier

by Christina Wofford Last Week

Facebook Jobs: Hiring Made Easier

by Christina Wofford Last Week
Facebook has recently released a new feature to make hiring easier for businesses. The feature is conveniently available as a bookmark labeled “Jobs&…
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Include Video When you Respond to Leads!

by Christina Wofford June 30th

Include Video When you Respond to Leads!

by Christina Wofford June 30th
A recent study found that 60% of customers prefer watching a video over reading any text, so in your next response to an internet lead think about doing th…
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Snap Inc. Introduces Snap Map

by Christina Wofford June 22nd

Snap Inc. Introduces Snap Map

by Christina Wofford June 22nd
Snap Inc. continues to roll out new features for its flagship product. Their newest innovation is called “Snap Map,” which allows users to …
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Summer Social Strategy Guide – Part II

by Christina Wofford June 15th

Summer Social Strategy Guide – Part II

by Christina Wofford June 15th
Becoming a respected and noticed business on the web requires a great online reputation management strategy. This includes developing a presence with revie…
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Summer Social Strategy Guide – Part I

by Christina Wofford June 1st

Summer Social Strategy Guide – Part I

by Christina Wofford June 1st
If your business wants to maximize the potential of advertising on social media, having a Facebook Ads Guide is paramount to success. Along with this g…
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Learn From This Prestigious University’s Big Mistake on Social Media

by Christina Wofford May 25th

Learn From This Prestigious University’s Big Mistake on Social Media

by Christina Wofford May 25th
Social ads are a great way to reach the right students at the right time, but they can also fail when not properly managed. Even large organizations…
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3 Ways to Sell More Cars This Grad Season

by Christina Wofford May 15th

3 Ways to Sell More Cars This Grad Season

by Christina Wofford May 15th
With nearly $200 billion to spend in 2017 – the Millennial generation is poised to be the most lucrative generation in the automotive market today. C…
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Snap Inc.’s Earnings Through a Different Lens

by Christina Wofford May 11th

Snap Inc.’s Earnings Through a Different Lens

by Christina Wofford May 11th
Snap Inc. is a camera company. This isn’t my opinion. They’re the exact words used to describe the focus of the company on Snap Inc’s …
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3 Ways We Can Help You Master Yelp This Week

by Christina Wofford May 4th

3 Ways We Can Help You Master Yelp This Week

by Christina Wofford May 4th
Online reviews – and actively responding to them – are more important than ever before to businesses today as 93% of purchase decisions are inf…
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Facebook F8 Announcement

by Christina Wofford April 24th

Facebook F8 Announcement

by Christina Wofford April 24th
The Facebook we're all familiar with was hardly the company present on April 19th at the company's annual developer co…
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Updates to Facebook Lead Ads

by Christina Wofford April 17th

Updates to Facebook Lead Ads

by Christina Wofford April 17th
Facebook recently unveiled a few updates to Lead Ads that should be on every business owner’s radar. Need a quick refresher on Facebook Lead Ads? …
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Facebook Upgrades Camera and Introduces Stories

by Christina Wofford April 10th

Facebook Upgrades Camera and Introduces Stories

by Christina Wofford April 10th
Facebook continues its Snapchat offensive with significant upgrades to Facebook Camera and the addition of Facebook Stories. Facebook is notoriously method…
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Yelling Won’t Get Rid of a Bad Review, But This Might…

by Christina Wofford March 29th

Yelling Won’t Get Rid of a Bad Review, But This Might…

by Christina Wofford March 29th
All review sites have terms and conditions, however few monitor for violations. That means it’s up to the business owner to let each site know when a…
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The Carousel Comes to Instagram

by Christina Wofford March 8th

The Carousel Comes to Instagram

by Christina Wofford March 8th
Like businesses, Instagram is always evolving. In the most recent update, Instagram added the ability to create “Swipeable Carousel Photos.” Wi…
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In the Words of Mark Zuckerberg

by Christina Wofford February 22nd

In the Words of Mark Zuckerberg

by Christina Wofford February 22nd
Earlier this month, Mark Zuckerberg announced Facebook’s stellar 2016 annual results in tandem with an Elon Musk style “Master Plan” …
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Facebook Is Testing Mid-Roll Ads

by Christina Wofford February 13th

Facebook Is Testing Mid-Roll Ads

by Christina Wofford February 13th
Mid-roll ads on Facebook give you the opportunity to maximize your offers and production costs and extend the life of your marketing campaigns by continuin…
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Reach More Potential Buyers with New Dynamic Ads

by Christina Wofford February 6th

Reach More Potential Buyers with New Dynamic Ads

by Christina Wofford February 6th
Only being able to retarget customers who visit your website will soon be a thing of the past. Facebook is adding more and more options to target more a…
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“Moving” Ads on Instagram

by Christina Wofford February 2nd

“Moving” Ads on Instagram

by Christina Wofford February 2nd
Video advertising on Instagram is the perfect place to connect with the soon-to-be largest consumer generation in the US — millennials. According to …
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Former General Motors Leader Joins Digital Air Strike’s Award-Winning Leadership Team

by Christina Wofford January 24th

Former General Motors Leader Joins Digital Air Strike’s Award-Winning Leadership Team

by Christina Wofford January 24th
Bill Taylor will lead partnership efforts in the company’s new Detroit-area location Scottsdale, Ariz., – (January 23, 2017) Digital Air Str…
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Digital Air Strike Marks Another Year of Growth and Profitability

by Christina Wofford January 24th

Digital Air Strike Marks Another Year of Growth and Profitability

by Christina Wofford January 24th
Digital Air Strike Celebrates Another Year of Continued Growth Client base grew by 35 percent in 2016 while revenue increased SCOTTSDALE, Ariz.,&nbsp…
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Top News Study: Reviews, Social Media Drive Sales and Service

by Christina Wofford January 24th

Top News Study: Reviews, Social Media Drive Sales and Service

by Christina Wofford January 24th
Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relat…
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Creating A Company Culture That Maximizes Millennial Engagement

by Christina Wofford January 5th

Creating A Company Culture That Maximizes Millennial Engagement

by Christina Wofford January 5th
Think back to a typical office in the United States during the last 20 years and what do you visualize? A majority of employees in business attire working …
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Snapchat Is Growing

by Christina Wofford Dec 28, 2016

Snapchat Is Growing

by Christina Wofford Dec 28, 2016
Snapchat is the fastest growing social media site – – surpassing Twitter in the number of users. In 2016 Snapchat grew by 27.2% to 58.6 million…
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Insta-Save-for-Later

by Christina Wofford Dec 19, 2016

Insta-Save-for-Later

by Christina Wofford Dec 19, 2016
Instagram just released a new feature many of its 600 million monthly active users will love. Now, users no longer have  to take a screenshot of a …
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Q&A with Digital Air Strike's Alexi Venneri

by Christina Wofford Dec 8, 2016

Q&A with Digital Air Strike's Alexi Venneri

by Christina Wofford Dec 8, 2016
As part of Auto Remarketing Canada's annual Power 200 this fall, we reached out to some of the top executives in the Canadian used-car b…
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New Features Revealed for Instagram Stories

by Christina Wofford Dec 1, 2016

New Features Revealed for Instagram Stories

by Christina Wofford Dec 1, 2016
Instagram recently rolled out new features to its new and popular Stories. Stories disappear after 24 hours, so they’re a great way to add spontaneou…
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Go Live on Instagram & Build Your Brand

by Christina Wofford Nov 23, 2016

Go Live on Instagram & Build Your Brand

by Christina Wofford Nov 23, 2016
Instagram recently announced the addition of two features to its user experience: live video and disappearing photos. Although not novel ideas in the socia…
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Shopping Coming to Instagram

by Christina Wofford Nov 15, 2016

Shopping Coming to Instagram

by Christina Wofford Nov 15, 2016
Mobile has changed the way people shop. You browse products while waiting to be seated for dinner, make purchases on your commute into work, and compare pr…
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A New Way to Promote Your Events on Facebook

by Christina Wofford Oct 24, 2016

A New Way to Promote Your Events on Facebook

by Christina Wofford Oct 24, 2016
Here’s a new way to let more people know about your upcoming events! Facebook just launched a new app that is essentially a standalone “Events&…
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Facebook’s Re-Targeting Gets Even Better

by Christina Wofford Oct 20, 2016

Facebook’s Re-Targeting Gets Even Better

by Christina Wofford Oct 20, 2016
We are big fans of Facebook advertising because we know it works! Now the social site is giving its advertisers more data and a greater ability to retarget…
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Insta-“Stories”, Insta-Success

by Christina Wofford Oct 20, 2016

Insta-“Stories”, Insta-Success

by Christina Wofford Oct 20, 2016
To say Instagram “Stories”, which allow users to share multiple moments from their day for a limited 24-hour period, ha s really “caught …
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Facebook Live Video Ads

by Christina Wofford Oct 20, 2016

Facebook Live Video Ads

by Christina Wofford Oct 20, 2016
We Interrupt This Message… Facebook users have embraced Facebook Live and now Facebook is looking at adding commercials in the middle of the live…
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Twitter Launches Livestream App

by Christina Wofford Oct 20, 2016

Twitter Launches Livestream App

by Christina Wofford Oct 20, 2016
Lights, Camera, Stream! Twitter is launching a live video app that will take its video feeds from your mobile device or computer screen to your televisi…
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Insta-Block the Haters: Protecting Your Business from Trolls

by Christina Wofford Sep 23, 2016

Insta-Block the Haters: Protecting Your Business from Trolls

by Christina Wofford Sep 23, 2016
Insta-Block the Haters: Protecting Your Business from Trolls You may not be familiar with the term “troll” so let us explain. A troll is an …
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Add Motion to Your Message

by Christina Wofford Sep 23, 2016

Add Motion to Your Message

by Christina Wofford Sep 23, 2016
Add some motion to your message with Facebook Slideshow Ads. Easier and more cost-efficient than traditional video ad production, Slideshow Ads let you tap…
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Why Mobile Marketers Must Pay Attention to Angie's List

by Christina Wofford Sep 17, 2016

Why Mobile Marketers Must Pay Attention to Angie's List

by Christina Wofford Sep 17, 2016
As a mobile marketer who deals with consumers, one of the problems you face is the proliferation of sites on which you have to manage your business's r…
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More eyes on your star ratings!

by Christina Wofford Sep 9, 2016

More eyes on your star ratings!

by Christina Wofford Sep 9, 2016
Google is giving businesses one more reason to pay close attention to their online reviews. The search engine is re-introducing “Reviews from the web…
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Take Longer to Tell Your Story on Instagram

by Christina Wofford Sep 2, 2016

Take Longer to Tell Your Story on Instagram

by Christina Wofford Sep 2, 2016
Ever try to tell someone something in 15 seconds? How about trying to advertise to someone in 15 seconds? Not an easy task. With digital video advertising …
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Why Social Media Matters for Your Business in 2016

by Christina Wofford Sep 2, 2016

Why Social Media Matters for Your Business in 2016

by Christina Wofford Sep 2, 2016
Did you know that roughly 75% of shoppers research a company online before buying a product? A simple Google search will pull up everything a customer want…
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7 Cheap & Easy Video Editing Apps for Your Business

by Christina Wofford Aug 15, 2016

7 Cheap & Easy Video Editing Apps for Your Business

by Christina Wofford Aug 15, 2016
Making videos doesn’t always have to be a big production. It can actually be pretty easy when using the right app. In fact, most people are already h…
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Become a Bit Like the Rich & Famous on Twitter

by Christina Wofford Aug 15, 2016

Become a Bit Like the Rich & Famous on Twitter

by Christina Wofford Aug 15, 2016
Twitter recently released a feature to any user – the coveted blue verification check mark once only reserved for public figures, sports teams, busin…
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Nissan sells car using Twitter!

by Christina Wofford Aug 15, 2016

Nissan sells car using Twitter!

by Christina Wofford Aug 15, 2016
A dealership did what on Twitter? A Nissan dealership in Spain recently sold a car using Twitter for the first time! A local customer had tweeted a hash…
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Pokemon GO Gets People to Your Business

by Christina Wofford Aug 15, 2016

Pokemon GO Gets People to Your Business

by Christina Wofford Aug 15, 2016
Pokemon GO is the latest craze taking over mobile phones everywhere – and smart businesses are capitalizing on it! About 15 million people have downl…
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Instagram Starts Rolling Out Analytics for Users

by Christina Wofford Aug 15, 2016

Instagram Starts Rolling Out Analytics for Users

by Christina Wofford Aug 15, 2016
Some Instagram users have a new icon in their profile. In the upper right-hand corner, they’re seeing a little bar graph that takes them to a new ana…
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It’s 8 Letters and Begins With O

by Christina Wofford Aug 15, 2016

It’s 8 Letters and Begins With O

by Christina Wofford Aug 15, 2016
You know that worldwide event with the top athletes of 2016 that’s happening this week? The O-l-Y-m-P… i-C-s? Runners, gymnasts, wrestlers, sw…
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Different App, Same Old ‘Stories’

by Christina Wofford Aug 15, 2016

Different App, Same Old ‘Stories’

by Christina Wofford Aug 15, 2016
In a blatant attempt at catch-up to rival Snapchat, Instagram announces new “Stories” feature. Stories allows Instagram users to broadcast phot…
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