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Digital Air Strike

Digital Air Strike Blog Posts

5 Steps to Digital Marketing Domination

5 Steps to Digital Marketing Domination

Getting the word out to customers about auto dealerships was so much simpler in the early days of the industry — and it stayed that way for the bette…

Why You Need to Avoid Facebook Engagement Bait (And What to Use Instead)

Why You Need to Avoid Facebook Engagement Bait (And What to Use Instead)

Facebook is making moves to increase the quality of content for its users and this means a crackdown on engagement bait. The consequences could&n…

Social Recruiting Is Here to Stay; Here Are 4 Steps to Getting Started

Social Recruiting Is Here to Stay; Here Are 4 Steps to Getting Started

When most people think about the cost of a hire, they think about the hours spent writing job descriptions, posting ads, screening resumes, and&nb…

3 Huge Technology Trends That Will Reshape Business in 2018

3 Huge Technology Trends That Will Reshape Business in 2018

Businesses that want to rise above the competition in 2018 will need to completely rethink the traditional, one-size-fits-all conversion funnel that st…

Top 10 Lead Response Best Practices for 2018

Top 10 Lead Response Best Practices for 2018

It’s never been more important for your auto dealership or business to incorporate lead response best practices in order to outshine the competit…

GM SFE 2018 – Digital Air Strike™ Celebrates Five Years

GM SFE 2018 – Digital Air Strike™ Celebrates Five Years

Digital Air Strike™, the nation’s leading automotive social media, online reputation and lead-response company, has again been approved by Gene…

The 5 Most Important Online Reputation Management Rules

The 5 Most Important Online Reputation Management Rules

Almost every consumer researches your business online and isn’t just looking at star ratings. In fact, 90% of consumers read online reviews about you…

Managing Corporate Reputation is All About Responding to Feedback

Managing Corporate Reputation is All About Responding to Feedback

From cheating on emissions tests to raising the price of life-saving medicines to sexual harassment of employees to signing customers up for fake accounts …

5 Big Social Media Stories You’ve Missed

5 Big Social Media Stories You’ve Missed

Like the world around us, social media is ever-changing and it’s important to stay in the loop. Here are 5 stories you may have missed that you shoul…

3 Ways to Stuff Your Dealership's Pipeline with New Leads

3 Ways to Stuff Your Dealership's Pipeline with New Leads

It’s November, and you know what that means. Nom, Nom, Nom! We’re not talking about food, you turkeys. We’re talking about leads. T…

BIG Changes to Facebook’s Newsfeed Are Being Tested

BIG Changes to Facebook’s Newsfeed Are Being Tested

The outcome of Facebook’s latest Newsfeed test in six countries has the potential to completely change the way businesses reach their audience on the…

13 Facebook Ad Strategies for Businesses in 2018

13 Facebook Ad Strategies for Businesses in 2018

Is your current Facebook advertising strategy not hacking it? Kick off 2018 by incorporating these 13 Facebook Ad Strategies to help yo…

Unmask Tricksters With These 6 Job Interview Questions

Unmask Tricksters With These 6 Job Interview Questions

Your employees can make or break your business, so hiring someone you don’t really know can have frightening results on your bottom line.  As…

Why Successful Dealerships Recruit Passive Candidates (And You Should Too)

Why Successful Dealerships Recruit Passive Candidates (And You Should Too)

Social media has changed how we conduct business including how we recruit and hire. Engaging on social media with “passive” job candidates is t…

6 Social Media Statistics That Should Scare Business Owners

6 Social Media Statistics That Should Scare Business Owners

We live in a world of ratings and reviews. It is virtual word of mouth, only much more powerful. In fact, 88% of consumers trust online reviews as much as …

The Best Social Media Marketing Strategy Tips for Businesses

The Best Social Media Marketing Strategy Tips for Businesses

Fail to plan. Plan to fail. So true, especially when it comes to social media strategy for your business and actually finding new clients, customers, patie…

Why Super Chickens Lay Fewer Eggs and Why You Should Care

Why Super Chickens Lay Fewer Eggs and Why You Should Care

Dealerships are always looking to recruit great employees. These are workers who adhere to the dealer's mission, vision, and values, and are willin…

7 Strategies for Hiring Horribly And Hurting Your Bottom Line

7 Strategies for Hiring Horribly And Hurting Your Bottom Line

Finding top talent for your dealership is tough. Hiring horribly isn’t. We’re sharing seven hiring mistakes we see dealerships consistently mak…

9 Facts & Figures to Get Your Hiring Game in Gear

9 Facts & Figures to Get Your Hiring Game in Gear

We’ve found over the years that companies that struggle don’t just have an online reputation problem – they have a people problem. In fac…

Google Introduced Local Guides And Your Reviews Are On Notice

Google Introduced Local Guides And Your Reviews Are On Notice

Google recently announced the addition of Local Guides to its review platform to incentive power users by providing points to rate and review businesses li…

New Powerful Facebook Ad Metrics To Use Today

New Powerful Facebook Ad Metrics To Use Today

Globally, businesses are benefiting from the fierce fight for digital advertising dollars. With competition comes innovation, and over the past year we&#39…

Are you ignoring YouTube? Your competitors aren’t. Here’s why!

Are you ignoring YouTube? Your competitors aren’t. Here’s why!

Results-driven businesses are flocking to advertising platforms like YouTube because they understand that content and context are king. Television advertis…

Google Rolls Out Booking in Search & Maps

Google Rolls Out Booking in Search & Maps

It’s never been more important to have a stellar star-rating on Google.  Google’s newest feature—Reserve With Google—makes …

Instagram Debuts A.I. Review Monitoring

Instagram Debuts A.I. Review Monitoring

Has your business ever been harassed or offended by an angry customer on Instagram? Have no fear, new AI review monitoring is here! Nearly two millions phr…

Facebook Puts Reviews Front and Center

Facebook Puts Reviews Front and Center

Facebook makes it easy for businesses to connect with the right consumer at the right time. The “Featured for You” section of your Facebook Bus…

Facebook Messenger Makes Customer Communication Easier

Facebook Messenger Makes Customer Communication Easier

Communication is vital to any business. In today’s technology-driven and connected world, customers demand easy and immediate communication. When …

Social Media Strategy Guide – Part III

Social Media Strategy Guide – Part III

Fail to plan. Plan to fail. So true – – especially when it comes to having a social media strategy for your business and actually finding n…

Facebook Jobs: Hiring Made Easier

Facebook Jobs: Hiring Made Easier

Facebook has recently released a new feature to make hiring easier for businesses. The feature is conveniently available as a bookmark labeled “Jobs&…

Include Video When you Respond to Leads!

Include Video When you Respond to Leads!

A recent study found that 60% of customers prefer watching a video over reading any text, so in your next response to an internet lead think about doing th…

Snap Inc. Introduces Snap Map

Snap Inc. Introduces Snap Map

Snap Inc. continues to roll out new features for its flagship product. Their newest innovation is called “Snap Map,” which allows users to …

Summer Social Strategy Guide – Part II

Summer Social Strategy Guide – Part II

Becoming a respected and noticed business on the web requires a great online reputation management strategy. This includes developing a presence with revie…

Summer Social Strategy Guide – Part I

Summer Social Strategy Guide – Part I

If your business wants to maximize the potential of advertising on social media, having a Facebook Ads Guide is paramount to success. Along with this g…

Learn From This Prestigious University’s Big Mistake on Social Media

Learn From This Prestigious University’s Big Mistake on Social Media

Social ads are a great way to reach the right students at the right time, but they can also fail when not properly managed. Even large organizations…

3 Ways to Sell More Cars This Grad Season

3 Ways to Sell More Cars This Grad Season

With nearly $200 billion to spend in 2017 – the Millennial generation is poised to be the most lucrative generation in the automotive market today. C…

Snap Inc.’s Earnings Through a Different Lens

Snap Inc.’s Earnings Through a Different Lens

Snap Inc. is a camera company. This isn’t my opinion. They’re the exact words used to describe the focus of the company on Snap Inc’s …

3 Ways We Can Help You Master Yelp This Week

3 Ways We Can Help You Master Yelp This Week

Online reviews – and actively responding to them – are more important than ever before to businesses today as 93% of purchase decisions are inf…

Facebook F8 Announcement

Facebook F8 Announcement

The Facebook we're all familiar with was hardly the company present on April 19th at the company's annual developer co…

Updates to Facebook Lead Ads

Updates to Facebook Lead Ads

Facebook recently unveiled a few updates to Lead Ads that should be on every business owner’s radar. Need a quick refresher on Facebook Lead Ads? …

Facebook Upgrades Camera and Introduces Stories

Facebook Upgrades Camera and Introduces Stories

Facebook continues its Snapchat offensive with significant upgrades to Facebook Camera and the addition of Facebook Stories. Facebook is notoriously method…

Yelling Won’t Get Rid of a Bad Review, But This Might…

Yelling Won’t Get Rid of a Bad Review, But This Might…

All review sites have terms and conditions, however few monitor for violations. That means it’s up to the business owner to let each site know when a…

The Carousel Comes to Instagram

The Carousel Comes to Instagram

Like businesses, Instagram is always evolving. In the most recent update, Instagram added the ability to create “Swipeable Carousel Photos.” Wi…

In the Words of Mark Zuckerberg

In the Words of Mark Zuckerberg

Earlier this month, Mark Zuckerberg announced Facebook’s stellar 2016 annual results in tandem with an Elon Musk style “Master Plan” …

Facebook Is Testing Mid-Roll Ads

Facebook Is Testing Mid-Roll Ads

Mid-roll ads on Facebook give you the opportunity to maximize your offers and production costs and extend the life of your marketing campaigns by continuin…

Reach More Potential Buyers with New Dynamic Ads

Reach More Potential Buyers with New Dynamic Ads

Only being able to retarget customers who visit your website will soon be a thing of the past. Facebook is adding more and more options to target more a…

“Moving” Ads on Instagram

“Moving” Ads on Instagram

Video advertising on Instagram is the perfect place to connect with the soon-to-be largest consumer generation in the US — millennials. According to …

Former General Motors Leader Joins Digital Air Strike’s Award-Winning Leadership Team

Former General Motors Leader Joins Digital Air Strike’s Award-Winning Leadership Team

Bill Taylor will lead partnership efforts in the company’s new Detroit-area location Scottsdale, Ariz., – (January 23, 2017) Digital Air Str…

Digital Air Strike Marks Another Year of Growth and Profitability

Digital Air Strike Marks Another Year of Growth and Profitability

Digital Air Strike Celebrates Another Year of Continued Growth Client base grew by 35 percent in 2016 while revenue increased SCOTTSDALE, Ariz.,&nbsp…

Top News Study: Reviews, Social Media Drive Sales and Service

Top News Study: Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relat…

Creating A Company Culture That Maximizes Millennial Engagement

Creating A Company Culture That Maximizes Millennial Engagement

Think back to a typical office in the United States during the last 20 years and what do you visualize? A majority of employees in business attire working …

Snapchat Is Growing

Snapchat Is Growing

Snapchat is the fastest growing social media site – – surpassing Twitter in the number of users. In 2016 Snapchat grew by 27.2% to 58.6 million…

Insta-Save-for-Later

Insta-Save-for-Later

Instagram just released a new feature many of its 600 million monthly active users will love. Now, users no longer have  to take a screenshot of a …

Q&A with Digital Air Strike's Alexi Venneri

Q&A with Digital Air Strike's Alexi Venneri

As part of Auto Remarketing Canada's annual Power 200 this fall, we reached out to some of the top executives in the Canadian used-car b…

New Features Revealed for Instagram Stories

New Features Revealed for Instagram Stories

Instagram recently rolled out new features to its new and popular Stories. Stories disappear after 24 hours, so they’re a great way to add spontaneou…

Go Live on Instagram & Build Your Brand

Go Live on Instagram & Build Your Brand

Instagram recently announced the addition of two features to its user experience: live video and disappearing photos. Although not novel ideas in the socia…

Shopping Coming to Instagram

Shopping Coming to Instagram

Mobile has changed the way people shop. You browse products while waiting to be seated for dinner, make purchases on your commute into work, and compare pr…

A New Way to Promote Your Events on Facebook

A New Way to Promote Your Events on Facebook

Here’s a new way to let more people know about your upcoming events! Facebook just launched a new app that is essentially a standalone “Events&…

Facebook’s Re-Targeting Gets Even Better

Facebook’s Re-Targeting Gets Even Better

We are big fans of Facebook advertising because we know it works! Now the social site is giving its advertisers more data and a greater ability to retarget…

Insta-“Stories”, Insta-Success

Insta-“Stories”, Insta-Success

To say Instagram “Stories”, which allow users to share multiple moments from their day for a limited 24-hour period, ha s really “caught …

Facebook Live Video Ads

Facebook Live Video Ads

We Interrupt This Message… Facebook users have embraced Facebook Live and now Facebook is looking at adding commercials in the middle of the live…

Twitter Launches Livestream App

Twitter Launches Livestream App

Lights, Camera, Stream! Twitter is launching a live video app that will take its video feeds from your mobile device or computer screen to your televisi…

Insta-Block the Haters: Protecting Your Business from Trolls

Insta-Block the Haters: Protecting Your Business from Trolls

Insta-Block the Haters: Protecting Your Business from Trolls You may not be familiar with the term “troll” so let us explain. A troll is an …

Add Motion to Your Message

Add Motion to Your Message

Add some motion to your message with Facebook Slideshow Ads. Easier and more cost-efficient than traditional video ad production, Slideshow Ads let you tap…

Why Mobile Marketers Must Pay Attention to Angie's List

Why Mobile Marketers Must Pay Attention to Angie's List

As a mobile marketer who deals with consumers, one of the problems you face is the proliferation of sites on which you have to manage your business's r…

More eyes on your star ratings!

More eyes on your star ratings!

Google is giving businesses one more reason to pay close attention to their online reviews. The search engine is re-introducing “Reviews from the web…

Take Longer to Tell Your Story on Instagram

Take Longer to Tell Your Story on Instagram

Ever try to tell someone something in 15 seconds? How about trying to advertise to someone in 15 seconds? Not an easy task. With digital video advertising …

Why Social Media Matters for Your Business in 2016

Why Social Media Matters for Your Business in 2016

Did you know that roughly 75% of shoppers research a company online before buying a product? A simple Google search will pull up everything a customer want…

7 Cheap & Easy Video Editing Apps for Your Business

7 Cheap & Easy Video Editing Apps for Your Business

Making videos doesn’t always have to be a big production. It can actually be pretty easy when using the right app. In fact, most people are already h…

Become a Bit Like the Rich & Famous on Twitter

Become a Bit Like the Rich & Famous on Twitter

Twitter recently released a feature to any user – the coveted blue verification check mark once only reserved for public figures, sports teams, busin…

Nissan sells car using Twitter!

Nissan sells car using Twitter!

A dealership did what on Twitter? A Nissan dealership in Spain recently sold a car using Twitter for the first time! A local customer had tweeted a hash…

Pokemon GO Gets People to Your Business

Pokemon GO Gets People to Your Business

Pokemon GO is the latest craze taking over mobile phones everywhere – and smart businesses are capitalizing on it! About 15 million people have downl…

Instagram Starts Rolling Out Analytics for Users

Instagram Starts Rolling Out Analytics for Users

Some Instagram users have a new icon in their profile. In the upper right-hand corner, they’re seeing a little bar graph that takes them to a new ana…

It’s 8 Letters and Begins With O

It’s 8 Letters and Begins With O

You know that worldwide event with the top athletes of 2016 that’s happening this week? The O-l-Y-m-P… i-C-s? Runners, gymnasts, wrestlers, sw…

Different App, Same Old ‘Stories’

Different App, Same Old ‘Stories’

In a blatant attempt at catch-up to rival Snapchat, Instagram announces new “Stories” feature. Stories allows Instagram users to broadcast phot…

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