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Digital Air Strike Blog Posts

Digital Air Strike's 7th Annual Automotive Social Media & Online Trends Study – Results Revealed

by Christina Wofford May 29th

Digital Air Strike's 7th Annual Automotive Social Media & Online Trends Study – Results Revealed

by Christina Wofford May 29th
Digital Air Strike’s 7th Annual Automotive Social Media & Online Trends Study covers Google, Facebook, search and more, probing consumers about w…
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Twitter Takes Flight: Don’t Let Your Social Media Marketing Get Left in the Dust

by Christina Wofford May 22nd

Twitter Takes Flight: Don’t Let Your Social Media Marketing Get Left in the Dust

by Christina Wofford May 22nd
Twitter’s first-quarter earnings report exceeded expectations and sent the company’s stock soaring by 15.6 percent. With an estimated 134 milli…
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Leaders in Automotive Join Digital Air Strike’s Exclusive Webinar Series Moderated by Eliana Raggio

by Christina Wofford May 15th

Leaders in Automotive Join Digital Air Strike’s Exclusive Webinar Series Moderated by Eliana Raggio

by Christina Wofford May 15th
Company also invited to present exclusive webinars focused on lead generation to General Motors dealers nationwide SCOTTSDALE, Ariz., – (May …
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Digital Air Strike Teams with Kelley Blue Book to Provide Trade-In Values

by Christina Wofford May 8th

Digital Air Strike Teams with Kelley Blue Book to Provide Trade-In Values

by Christina Wofford May 8th
Kelley Blue Book integrates with Digital Air Strike’s Response Path intelligent messaging technology to give car buyers trade-in valuations directly …
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What Google Maps says about your business

by Christina Wofford May 1st

What Google Maps says about your business

by Christina Wofford May 1st
Google is essentially the be-all and end-all gatekeeper of online information. It’s always there for you when you need it, whether you’re tryin…
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The Smartest Intelligent Messaging Solution in Automotive

by Christina Wofford April 26th

The Smartest Intelligent Messaging Solution in Automotive

by Christina Wofford April 26th
Have you heard of A.I. powered chat that responds to all leads on your website, Facebook page and via text message? Check out our free webinar to learn mor…
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A 3 Step Guide to Leveraging Facebook and Technology to Supercharge Used Car Sales in 2019

by Christina Wofford April 18th

A 3 Step Guide to Leveraging Facebook and Technology to Supercharge Used Car Sales in 2019

by Christina Wofford April 18th
Cox Automotive forecasts 39.5 million used-car sales this year. National Automobile Dealers Association senior economist said the average monthly payment g…
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15 Facebook and Social Media Shopping Trends You Need to Know

by Christina Wofford April 4th

15 Facebook and Social Media Shopping Trends You Need to Know

by Christina Wofford April 4th
With over 2.7 billion people using Facebook, WhatsApp, Instagram, and Facebook Messenger every month, it’s important for businesses to understand the…
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The most unlikely way to improve your business’ human element

by Christina Wofford April 2nd

The most unlikely way to improve your business’ human element

by Christina Wofford April 2nd
Let’s face it, as much as some of us don’t want to admit it, we like people. Sure, all of us might not be extroverts, but we can’t deny t…
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Digital Air Strike Named a Preferred Partner by Kia Motors America for Eighth Consecutive Year

by Christina Wofford March 18th

Digital Air Strike Named a Preferred Partner by Kia Motors America for Eighth Consecutive Year

by Christina Wofford March 18th
Digital Air Strike invited to provide social media and reputation management for Kia dealerships SCOTTSDALE, Ariz., – (March 13th, 2019)&nbsp…
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5 Strategies to Become the Business of Choice for Your Customers

by Christina Wofford February 19th

5 Strategies to Become the Business of Choice for Your Customers

by Christina Wofford February 19th
“Many a small thing has been made large by the right kind of advertising.” That’s according to Mark Twain in his 1890 novel, A Connecticu…
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Digital Air Strike Makes Bold Moves in Auto Marketing – Alexi Venneri, Co-Founder & CEO

by Christina Wofford February 7th

Digital Air Strike Makes Bold Moves in Auto Marketing – Alexi Venneri, Co-Founder & CEO

by Christina Wofford February 7th
During this year’s NADA Show, CBT News spoke with Alexi Venneri, co-founder and CEO of Digital Air Strike. Alexi and Jim discussed the orig…
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Top Spot for Social Media Captured by Digital Air Strike for Third Consecutive Year

by Christina Wofford January 31st

Top Spot for Social Media Captured by Digital Air Strike for Third Consecutive Year

by Christina Wofford January 31st
Monumental Year for the Company Included Three Acquisitions in the Last 10 Months and Numerous Industry Awards SCOTTSDALE, Ariz., – (Janu…
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Digital Air Strike Acquires Two Companies to Expand Ad Tech and Digital Solutions

by Christina Wofford January 17th

Digital Air Strike Acquires Two Companies to Expand Ad Tech and Digital Solutions

by Christina Wofford January 17th
Third Acquisition in Ten Months Adds Targeted Advertising and Advanced Credit Analytics to Digital Air Strike’s Award-winning Consumer Engagement Sol…
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19 Social Media Marketing Resolutions to Build Your Business in 2019

by Christina Wofford January 10th

19 Social Media Marketing Resolutions to Build Your Business in 2019

by Christina Wofford January 10th
According to research, 60 percent of people make a New Year’s resolution and only 8 percent successfully achieve their goals of dieting, exercising, …
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Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

by Christina Wofford Dec 28, 2018

Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

by Christina Wofford Dec 28, 2018
"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity.” Tell us abo…
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How Google Maps May Be Hurting Your Business and 5 Ways to Prevent It

by Christina Wofford Dec 20, 2018

How Google Maps May Be Hurting Your Business and 5 Ways to Prevent It

by Christina Wofford Dec 20, 2018
”Those little yellow stars result in clicks gained or lost, social engagements won or lost, physical visits that might never happen and, bottom l…
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Virtual and Augmented Reality Storm the Auto Industry

by Christina Wofford Dec 20, 2018

Virtual and Augmented Reality Storm the Auto Industry

by Christina Wofford Dec 20, 2018
How You Can Benefit When I was a kid, the only virtual reality available was my imagination. Cable television, movies and early video game consoles like…
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Uncover Six Social Media Stats That Prove Your Business Needs to Be on Social Media in 2019

by Christina Wofford Nov 29, 2018

Uncover Six Social Media Stats That Prove Your Business Needs to Be on Social Media in 2019

by Christina Wofford Nov 29, 2018
Let’s get real—if your business is not on social media this year, you are doing yourself a huge disservice. Market research from Facebook and I…
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Are Your Customers Ready to Buy Cars from Costco?

by Christina Wofford Nov 15, 2018

Are Your Customers Ready to Buy Cars from Costco?

by Christina Wofford Nov 15, 2018
Our 7th Annual Automotive Social Media & Online Trends Study tells us social media and online reviews play a bigger role than ever i…
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Digital Air Strike Adds Automotive Industry Veteran to Its Award-Winning Team

by Christina Wofford Nov 5, 2018

Digital Air Strike Adds Automotive Industry Veteran to Its Award-Winning Team

by Christina Wofford Nov 5, 2018
SCOTTSDALE, Ariz., – (November 5, 2018) Digital Air Strike, the leading social media, intelligent messaging and digital engagement company,…
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Target Interested Customers and Those Just Like Them

by Christina Wofford Nov 1, 2018

Target Interested Customers and Those Just Like Them

by Christina Wofford Nov 1, 2018
Social advertising delivers the right message at the right time to the right person – – but only if you have the right data. You alrea…
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Digital Air Strike Released Seventh Annual Automotive Social Media Trends Study Results

by Christina Wofford Oct 25, 2018

Digital Air Strike Released Seventh Annual Automotive Social Media Trends Study Results

by Christina Wofford Oct 25, 2018
Largest and Longest Running Study of 4,000 Car Buying and Servicing Consumers Unveils New Trends in Online Purchasing Behavior, Intelligent Messaging, Face…
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How A.I. and Intelligent Messaging Help Dealers Increase Sales and Service Revenue

by Christina Wofford Oct 11, 2018

How A.I. and Intelligent Messaging Help Dealers Increase Sales and Service Revenue

by Christina Wofford Oct 11, 2018
The internet and social media have created a society of consumers who expect information immediately at any time of day or night. In an always-connected…
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Three Tips that Help Dealerships Sell More

by Christina Wofford Aug 30, 2018

Three Tips that Help Dealerships Sell More

by Christina Wofford Aug 30, 2018
1. Allow Your Salespeople to Send Quotes to All Phone Leads and Walk-Ins Interested in Buying a Vehicle Give your salespeople a tool that…
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Use Customer Surveys to Evaluate Employee Performance and Manage Your Reputation Like a Boss!

by Christina Wofford Aug 23, 2018

Use Customer Surveys to Evaluate Employee Performance and Manage Your Reputation Like a Boss!

by Christina Wofford Aug 23, 2018
1. Send surveys to all customers who have made a transaction Surveys give customers the opportunity to leave feedback and should be kept as straightf…
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ABCs of leveraging social media and intelligent messaging to sell more

by Christina Wofford Aug 16, 2018

ABCs of leveraging social media and intelligent messaging to sell more

by Christina Wofford Aug 16, 2018
Smart businesses use social media to sell. Facebook, Twitter and Instagram are great for connecting with your consumers, showcasing products and what …
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Digital Air Strike Launches Facebook Assistant Feature

by Christina Wofford Aug 2, 2018

Digital Air Strike Launches Facebook Assistant Feature

by Christina Wofford Aug 2, 2018
SCOTTSDALE, Ariz. —  Social media, intelligent messaging, and digital engagement provider Digital Air Strike has integrated with Facebook to dep…
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Joy and Rage: Why Car Dealerships Have the Most Polarized Online Reviews

by Christina Wofford Jul 26, 2018

Joy and Rage: Why Car Dealerships Have the Most Polarized Online Reviews

by Christina Wofford Jul 26, 2018
Travel up Interstate 95 into the evergreen wilds of northern Maine until you nearly run out of America, then hang a left and head even further north along …
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How to Turn Cold Leads into Hot Sales

by Christina Wofford Jul 20, 2018

How to Turn Cold Leads into Hot Sales

by Christina Wofford Jul 20, 2018
The initial response to an inquiry from a cold lead is crucial to securing a sale. The professionalism, speed, and detail provided in your lead response ca…
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Improve Your Net Promoter Score with Customer Surveys!

by Christina Wofford Jul 12, 2018

Improve Your Net Promoter Score with Customer Surveys!

by Christina Wofford Jul 12, 2018
Referrals are among the highest compliment a business can get and are a good indicator of future success as the more likely a customer is to recommend your…
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Best NEW Social Media Strategy: Use Facebook Marketplace Ads Before Your Competitors Do

by Christina Wofford Jul 5, 2018

Best NEW Social Media Strategy: Use Facebook Marketplace Ads Before Your Competitors Do

by Christina Wofford Jul 5, 2018
The Facebook Marketplace game is improving…again. Facebook announced at the beginning of the month that businesses can now advertise on Facebook Mar…
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How Auto Dealers Can Sell More Cars on Facebook Marketplace

by Christina Wofford Jun 28, 2018

How Auto Dealers Can Sell More Cars on Facebook Marketplace

by Christina Wofford Jun 28, 2018
Did you know Facebook Marketplace is the world’s #1 shopping site? It is also an increasingly convenient choice for customers based on their proximit…
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5 Excellent Reasons Your Customers Want to Chat (and How it Can Change Your Business)

by Christina Wofford Jun 22, 2018

5 Excellent Reasons Your Customers Want to Chat (and How it Can Change Your Business)

by Christina Wofford Jun 22, 2018
The way people communicate has changed. Did you know 89% of consumers prefer messaging over phone calls or email? The average consumer uses three messa…
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Alexi Venneri: Take These Steps to Build Your ROI

by Christina Wofford Jun 14, 2018

Alexi Venneri: Take These Steps to Build Your ROI

by Christina Wofford Jun 14, 2018
FIRST THOUGHT: Responding to Negativity It only takes a brief time at a job before you’re faced with a Negative Nelly or a Vexed Victor. She&…
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The Inside Scoop for a Successful Social Media Campaign

by Christina Wofford Jun 7, 2018

The Inside Scoop for a Successful Social Media Campaign

by Christina Wofford Jun 7, 2018
A successful social media campaign requires strategy, diligence, and an excellent grasp of your target audience. Utilizing social media to engage and e…
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Top 3 Keys to Review Response Revealed!

by Christina Wofford May 25, 2018

Top 3 Keys to Review Response Revealed!

by Christina Wofford May 25, 2018
Responding to reviews is a big part of improving your online reputation. According to the Local Consumer Review Survey of 2017, 85% of consumers say th…
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Digital Air Strike Launches a New Intelligent Messaging Solution, Response Path

by Christina Wofford May 16, 2018

Digital Air Strike Launches a New Intelligent Messaging Solution, Response Path

by Christina Wofford May 16, 2018
Digital Air Strike launched a new intelligent messaging solution, Response Path, to help businesses communicate with clients/customers on multiple platform…
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The Rise of Artificial Intelligence in Marketing

by Christina Wofford May 10, 2018

The Rise of Artificial Intelligence in Marketing

by Christina Wofford May 10, 2018
Artificial Intelligence (AI) is technology’s latest golden child, and industries have wasted no time learning how to harness the capabilities of AI t…
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Automotive News Ranks Digital Air Strike’s AI Solution, Response Path, the #1 Must-See New Tech

by Christina Wofford Apr 19, 2018

Automotive News Ranks Digital Air Strike’s AI Solution, Response Path, the #1 Must-See New Tech

by Christina Wofford Apr 19, 2018
The Digital Engagement Tool Debuted at the National Automobile Dealers Association (NADA) 2018 Conference SCOTTSDALE, Ariz., – (April 18, 201…
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Digital Air Strike Acquires Path Chat

by Christina Wofford Mar 28, 2018

Digital Air Strike Acquires Path Chat

by Christina Wofford Mar 28, 2018
Digital Air Strike announced it has acquired the privately held A.I. chat technology business of Eldercare Technology Inc. (d.b.a. Path Chat). Digital Air …
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Digital Air Strike Launches New A.I. Messaging and Engagement Solution at NADA 2018

by Christina Wofford Mar 23, 2018

Digital Air Strike Launches New A.I. Messaging and Engagement Solution at NADA 2018

by Christina Wofford Mar 23, 2018
Digital Air Strike, the leading social media, reputation management and digital engagement company, is unveiling Response Path, an intelligent messagi…
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Digital Air Strike Acquires Intelligent Messaging Platform, Path Chat

by Christina Wofford Mar 21, 2018

Digital Air Strike Acquires Intelligent Messaging Platform, Path Chat

by Christina Wofford Mar 21, 2018
Artificial Intelligence Chat Technology Now Part of Digital Air Strike’s Award-winning Consumer Engagement Solutions Digital Air Strike, the leadi…
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NADA 2018 - Celebrate with Wayne Newton at his Iconic Estate!

by Christina Wofford Mar 15, 2018

NADA 2018 - Celebrate with Wayne Newton at his Iconic Estate!

by Christina Wofford Mar 15, 2018
Date: Saturday, March 24, 2018 Time: 6:30pm - 9:00pm A once-in-a-lifetime experience! • Enjoy a live performance by Mr. Las Vegas of his g…
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3 Ways Businesses Are Using Facebook Messenger to Sell More

by Christina Wofford Mar 8, 2018

3 Ways Businesses Are Using Facebook Messenger to Sell More

by Christina Wofford Mar 8, 2018
Facebook Messenger, once considered the black sheep of the Facebook universe, has transformed itself from a simple app for messaging friends, into a social…
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Are You Selling Cars on Facebook Marketplace? Your Competitors Are!

by Christina Wofford Feb 28, 2018

Are You Selling Cars on Facebook Marketplace? Your Competitors Are!

by Christina Wofford Feb 28, 2018
Facebook Marketplace reaches local car buyers on Facebook for free and is growing quickly! Dealers can add the…
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Why Social Media Matters for Your Dealership in 2018

by Christina Wofford Feb 15, 2018

Why Social Media Matters for Your Dealership in 2018

by Christina Wofford Feb 15, 2018
Social media matters more to your dealership in 2018 than ever before. Did you know that roughly 75% of shoppers research a company online before buying a …
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3 Easy Strategies to Build Your Dealership's Audience on Facebook

by Christina Wofford Feb 8, 2018

3 Easy Strategies to Build Your Dealership's Audience on Facebook

by Christina Wofford Feb 8, 2018
New Year, New Algorithm! That seems to be Facebook’s resolution this year as the company’s founder and CEO Mark Zuckerberg announced …
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8 Reasons You’ll Love the People Logix Applicant Tracking System

by Christina Wofford Feb 1, 2018

8 Reasons You’ll Love the People Logix Applicant Tracking System

by Christina Wofford Feb 1, 2018
Finding good employees for your dealership is a full-time job at most companies and even though hiring the right person for a job is vital to the success o…
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Social Recruiting is Growing. Is Your Dealership Prepared?

by Christina Wofford Jan 25, 2018

Social Recruiting is Growing. Is Your Dealership Prepared?

by Christina Wofford Jan 25, 2018
One of the most critical aspects of running a business is making sure you hire the right talent for open positions. It’s common to post new opportuni…
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5 Steps to Digital Marketing Domination

by Christina Wofford Jan 18, 2018

5 Steps to Digital Marketing Domination

by Christina Wofford Jan 18, 2018
Getting the word out to customers about auto dealerships was so much simpler in the early days of the industry — and it stayed that way for the bette…
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Why You Need to Avoid Facebook Engagement Bait (And What to Use Instead)

by Christina Wofford Jan 11, 2018

Why You Need to Avoid Facebook Engagement Bait (And What to Use Instead)

by Christina Wofford Jan 11, 2018
Facebook is making moves to increase the quality of content for its users and this means a crackdown on engagement bait. The consequences could&n…
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Social Recruiting Is Here to Stay; Here Are 4 Steps to Getting Started

by Christina Wofford Jan 4, 2018

Social Recruiting Is Here to Stay; Here Are 4 Steps to Getting Started

by Christina Wofford Jan 4, 2018
When most people think about the cost of a hire, they think about the hours spent writing job descriptions, posting ads, screening resumes, and&nb…
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3 Huge Technology Trends That Will Reshape Business in 2018

by Christina Wofford Dec 28, 2017

3 Huge Technology Trends That Will Reshape Business in 2018

by Christina Wofford Dec 28, 2017
Businesses that want to rise above the competition in 2018 will need to completely rethink the traditional, one-size-fits-all conversion funnel that st…
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Top 10 Lead Response Best Practices for 2018

by Christina Wofford Dec 21, 2017

Top 10 Lead Response Best Practices for 2018

by Christina Wofford Dec 21, 2017
It’s never been more important for your auto dealership or business to incorporate lead response best practices in order to outshine the competit…
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GM SFE 2018 – Digital Air Strike™ Celebrates Five Years

by Christina Wofford Dec 7, 2017

GM SFE 2018 – Digital Air Strike™ Celebrates Five Years

by Christina Wofford Dec 7, 2017
Digital Air Strike™, the nation’s leading automotive social media, online reputation and lead-response company, has again been approved by Gene…
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The 5 Most Important Online Reputation Management Rules

by Christina Wofford Dec 1, 2017

The 5 Most Important Online Reputation Management Rules

by Christina Wofford Dec 1, 2017
Almost every consumer researches your business online and isn’t just looking at star ratings. In fact, 90% of consumers read online reviews about you…
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Managing Corporate Reputation is All About Responding to Feedback

by Christina Wofford Nov 21, 2017

Managing Corporate Reputation is All About Responding to Feedback

by Christina Wofford Nov 21, 2017
From cheating on emissions tests to raising the price of life-saving medicines to sexual harassment of employees to signing customers up for fake accounts …
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5 Big Social Media Stories You’ve Missed

by Christina Wofford Nov 16, 2017

5 Big Social Media Stories You’ve Missed

by Christina Wofford Nov 16, 2017
Like the world around us, social media is ever-changing and it’s important to stay in the loop. Here are 5 stories you may have missed that you shoul…
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3 Ways to Stuff Your Dealership's Pipeline with New Leads

by Christina Wofford Nov 9, 2017

3 Ways to Stuff Your Dealership's Pipeline with New Leads

by Christina Wofford Nov 9, 2017
It’s November, and you know what that means. Nom, Nom, Nom! We’re not talking about food, you turkeys. We’re talking about leads. T…
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BIG Changes to Facebook’s Newsfeed Are Being Tested

by Christina Wofford Nov 1, 2017

BIG Changes to Facebook’s Newsfeed Are Being Tested

by Christina Wofford Nov 1, 2017
The outcome of Facebook’s latest Newsfeed test in six countries has the potential to completely change the way businesses reach their audience on the…
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13 Facebook Ad Strategies for Businesses in 2018

by Christina Wofford Oct 26, 2017

13 Facebook Ad Strategies for Businesses in 2018

by Christina Wofford Oct 26, 2017
Is your current Facebook advertising strategy not hacking it? Kick off 2018 by incorporating these 13 Facebook Ad Strategies to help yo…
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Unmask Tricksters With These 6 Job Interview Questions

by Christina Wofford Oct 19, 2017

Unmask Tricksters With These 6 Job Interview Questions

by Christina Wofford Oct 19, 2017
Your employees can make or break your business, so hiring someone you don’t really know can have frightening results on your bottom line.  As…
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Why Successful Dealerships Recruit Passive Candidates (And You Should Too)

by Christina Wofford Oct 5, 2017

Why Successful Dealerships Recruit Passive Candidates (And You Should Too)

by Christina Wofford Oct 5, 2017
Social media has changed how we conduct business including how we recruit and hire. Engaging on social media with “passive” job candidates is t…
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6 Social Media Statistics That Should Scare Business Owners

by Christina Wofford Oct 16, 2017

6 Social Media Statistics That Should Scare Business Owners

by Christina Wofford Oct 16, 2017
We live in a world of ratings and reviews. It is virtual word of mouth, only much more powerful. In fact, 88% of consumers trust online reviews as much as …
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The Best Social Media Marketing Strategy Tips for Businesses

by Christina Wofford Sep 27, 2017

The Best Social Media Marketing Strategy Tips for Businesses

by Christina Wofford Sep 27, 2017
Fail to plan. Plan to fail. So true, especially when it comes to social media strategy for your business and actually finding new clients, customers, patie…
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Why Super Chickens Lay Fewer Eggs and Why You Should Care

by Christina Wofford Sep 21, 2017

Why Super Chickens Lay Fewer Eggs and Why You Should Care

by Christina Wofford Sep 21, 2017
Dealerships are always looking to recruit great employees. These are workers who adhere to the dealer's mission, vision, and values, and are willin…
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7 Strategies for Hiring Horribly And Hurting Your Bottom Line

by Christina Wofford Sep 14, 2017

7 Strategies for Hiring Horribly And Hurting Your Bottom Line

by Christina Wofford Sep 14, 2017
Finding top talent for your dealership is tough. Hiring horribly isn’t. We’re sharing seven hiring mistakes we see dealerships consistently mak…
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9 Facts & Figures to Get Your Hiring Game in Gear

by Christina Wofford Sep 7, 2017

9 Facts & Figures to Get Your Hiring Game in Gear

by Christina Wofford Sep 7, 2017
We’ve found over the years that companies that struggle don’t just have an online reputation problem – they have a people problem. In fac…
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Google Introduced Local Guides And Your Reviews Are On Notice

by Christina Wofford Aug 31, 2017

Google Introduced Local Guides And Your Reviews Are On Notice

by Christina Wofford Aug 31, 2017
Google recently announced the addition of Local Guides to its review platform to incentive power users by providing points to rate and review businesses li…
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New Powerful Facebook Ad Metrics To Use Today

by Christina Wofford Aug 23, 2017

New Powerful Facebook Ad Metrics To Use Today

by Christina Wofford Aug 23, 2017
Globally, businesses are benefiting from the fierce fight for digital advertising dollars. With competition comes innovation, and over the past year we&#39…
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Are you ignoring YouTube? Your competitors aren’t. Here’s why!

by Christina Wofford Aug 16, 2017

Are you ignoring YouTube? Your competitors aren’t. Here’s why!

by Christina Wofford Aug 16, 2017
Results-driven businesses are flocking to advertising platforms like YouTube because they understand that content and context are king. Television advertis…
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Google Rolls Out Booking in Search & Maps

by Christina Wofford Aug 9, 2017

Google Rolls Out Booking in Search & Maps

by Christina Wofford Aug 9, 2017
It’s never been more important to have a stellar star-rating on Google.  Google’s newest feature—Reserve With Google—makes …
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Instagram Debuts A.I. Review Monitoring

by Christina Wofford Jul 27, 2017

Instagram Debuts A.I. Review Monitoring

by Christina Wofford Jul 27, 2017
Has your business ever been harassed or offended by an angry customer on Instagram? Have no fear, new AI review monitoring is here! Nearly two millions phr…
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Facebook Puts Reviews Front and Center

by Christina Wofford Jul 21, 2017

Facebook Puts Reviews Front and Center

by Christina Wofford Jul 21, 2017
Facebook makes it easy for businesses to connect with the right consumer at the right time. The “Featured for You” section of your Facebook Bus…
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Facebook Messenger Makes Customer Communication Easier

by Christina Wofford Jul 19, 2017

Facebook Messenger Makes Customer Communication Easier

by Christina Wofford Jul 19, 2017
Communication is vital to any business. In today’s technology-driven and connected world, customers demand easy and immediate communication. When …
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Social Media Strategy Guide – Part III

by Christina Wofford Jul 17, 2017

Social Media Strategy Guide – Part III

by Christina Wofford Jul 17, 2017
Fail to plan. Plan to fail. So true – – especially when it comes to having a social media strategy for your business and actually finding n…
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Facebook Jobs: Hiring Made Easier

by Christina Wofford Jul 13, 2017

Facebook Jobs: Hiring Made Easier

by Christina Wofford Jul 13, 2017
Facebook has recently released a new feature to make hiring easier for businesses. The feature is conveniently available as a bookmark labeled “Jobs&…
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Include Video When you Respond to Leads!

by Christina Wofford Jun 30, 2017

Include Video When you Respond to Leads!

by Christina Wofford Jun 30, 2017
A recent study found that 60% of customers prefer watching a video over reading any text, so in your next response to an internet lead think about doing th…
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Snap Inc. Introduces Snap Map

by Christina Wofford Jun 22, 2017

Snap Inc. Introduces Snap Map

by Christina Wofford Jun 22, 2017
Snap Inc. continues to roll out new features for its flagship product. Their newest innovation is called “Snap Map,” which allows users to …
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Summer Social Strategy Guide – Part II

by Christina Wofford Jun 15, 2017

Summer Social Strategy Guide – Part II

by Christina Wofford Jun 15, 2017
Becoming a respected and noticed business on the web requires a great online reputation management strategy. This includes developing a presence with revie…
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Summer Social Strategy Guide – Part I

by Christina Wofford Jun 1, 2017

Summer Social Strategy Guide – Part I

by Christina Wofford Jun 1, 2017
If your business wants to maximize the potential of advertising on social media, having a Facebook Ads Guide is paramount to success. Along with this g…
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Learn From This Prestigious University’s Big Mistake on Social Media

by Christina Wofford May 25, 2017

Learn From This Prestigious University’s Big Mistake on Social Media

by Christina Wofford May 25, 2017
Social ads are a great way to reach the right students at the right time, but they can also fail when not properly managed. Even large organizations…
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3 Ways to Sell More Cars This Grad Season

by Christina Wofford May 15, 2017

3 Ways to Sell More Cars This Grad Season

by Christina Wofford May 15, 2017
With nearly $200 billion to spend in 2017 – the Millennial generation is poised to be the most lucrative generation in the automotive market today. C…
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Snap Inc.’s Earnings Through a Different Lens

by Christina Wofford May 11, 2017

Snap Inc.’s Earnings Through a Different Lens

by Christina Wofford May 11, 2017
Snap Inc. is a camera company. This isn’t my opinion. They’re the exact words used to describe the focus of the company on Snap Inc’s …
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3 Ways We Can Help You Master Yelp This Week

by Christina Wofford May 4, 2017

3 Ways We Can Help You Master Yelp This Week

by Christina Wofford May 4, 2017
Online reviews – and actively responding to them – are more important than ever before to businesses today as 93% of purchase decisions are inf…
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Facebook F8 Announcement

by Christina Wofford Apr 24, 2017

Facebook F8 Announcement

by Christina Wofford Apr 24, 2017
The Facebook we're all familiar with was hardly the company present on April 19th at the company's annual developer co…
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Updates to Facebook Lead Ads

by Christina Wofford Apr 17, 2017

Updates to Facebook Lead Ads

by Christina Wofford Apr 17, 2017
Facebook recently unveiled a few updates to Lead Ads that should be on every business owner’s radar. Need a quick refresher on Facebook Lead Ads? …
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Facebook Upgrades Camera and Introduces Stories

by Christina Wofford Apr 10, 2017

Facebook Upgrades Camera and Introduces Stories

by Christina Wofford Apr 10, 2017
Facebook continues its Snapchat offensive with significant upgrades to Facebook Camera and the addition of Facebook Stories. Facebook is notoriously method…
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Yelling Won’t Get Rid of a Bad Review, But This Might…

by Christina Wofford Mar 29, 2017

Yelling Won’t Get Rid of a Bad Review, But This Might…

by Christina Wofford Mar 29, 2017
All review sites have terms and conditions, however few monitor for violations. That means it’s up to the business owner to let each site know when a…
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The Carousel Comes to Instagram

by Christina Wofford Mar 8, 2017

The Carousel Comes to Instagram

by Christina Wofford Mar 8, 2017
Like businesses, Instagram is always evolving. In the most recent update, Instagram added the ability to create “Swipeable Carousel Photos.” Wi…
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In the Words of Mark Zuckerberg

by Christina Wofford Feb 22, 2017

In the Words of Mark Zuckerberg

by Christina Wofford Feb 22, 2017
Earlier this month, Mark Zuckerberg announced Facebook’s stellar 2016 annual results in tandem with an Elon Musk style “Master Plan” …
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Facebook Is Testing Mid-Roll Ads

by Christina Wofford Feb 13, 2017

Facebook Is Testing Mid-Roll Ads

by Christina Wofford Feb 13, 2017
Mid-roll ads on Facebook give you the opportunity to maximize your offers and production costs and extend the life of your marketing campaigns by continuin…
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Reach More Potential Buyers with New Dynamic Ads

by Christina Wofford Feb 6, 2017

Reach More Potential Buyers with New Dynamic Ads

by Christina Wofford Feb 6, 2017
Only being able to retarget customers who visit your website will soon be a thing of the past. Facebook is adding more and more options to target more a…
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“Moving” Ads on Instagram

by Christina Wofford Feb 2, 2017

“Moving” Ads on Instagram

by Christina Wofford Feb 2, 2017
Video advertising on Instagram is the perfect place to connect with the soon-to-be largest consumer generation in the US — millennials. According to …
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Former General Motors Leader Joins Digital Air Strike’s Award-Winning Leadership Team

by Christina Wofford Jan 24, 2017

Former General Motors Leader Joins Digital Air Strike’s Award-Winning Leadership Team

by Christina Wofford Jan 24, 2017
Bill Taylor will lead partnership efforts in the company’s new Detroit-area location Scottsdale, Ariz., – (January 23, 2017) Digital Air Str…
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Digital Air Strike Marks Another Year of Growth and Profitability

by Christina Wofford Jan 24, 2017

Digital Air Strike Marks Another Year of Growth and Profitability

by Christina Wofford Jan 24, 2017
Digital Air Strike Celebrates Another Year of Continued Growth Client base grew by 35 percent in 2016 while revenue increased SCOTTSDALE, Ariz.,&nbsp…
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Top News Study: Reviews, Social Media Drive Sales and Service

by Christina Wofford Jan 24, 2017

Top News Study: Reviews, Social Media Drive Sales and Service

by Christina Wofford Jan 24, 2017
Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relat…
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Creating A Company Culture That Maximizes Millennial Engagement

by Christina Wofford Jan 5, 2017

Creating A Company Culture That Maximizes Millennial Engagement

by Christina Wofford Jan 5, 2017
Think back to a typical office in the United States during the last 20 years and what do you visualize? A majority of employees in business attire working …
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Snapchat Is Growing

by Christina Wofford Dec 28, 2016

Snapchat Is Growing

by Christina Wofford Dec 28, 2016
Snapchat is the fastest growing social media site – – surpassing Twitter in the number of users. In 2016 Snapchat grew by 27.2% to 58.6 million…
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Insta-Save-for-Later

by Christina Wofford Dec 19, 2016

Insta-Save-for-Later

by Christina Wofford Dec 19, 2016
Instagram just released a new feature many of its 600 million monthly active users will love. Now, users no longer have  to take a screenshot of a …
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Q&A with Digital Air Strike's Alexi Venneri

by Christina Wofford Dec 8, 2016

Q&A with Digital Air Strike's Alexi Venneri

by Christina Wofford Dec 8, 2016
As part of Auto Remarketing Canada's annual Power 200 this fall, we reached out to some of the top executives in the Canadian used-car b…
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New Features Revealed for Instagram Stories

by Christina Wofford Dec 1, 2016

New Features Revealed for Instagram Stories

by Christina Wofford Dec 1, 2016
Instagram recently rolled out new features to its new and popular Stories. Stories disappear after 24 hours, so they’re a great way to add spontaneou…
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Go Live on Instagram & Build Your Brand

by Christina Wofford Nov 23, 2016

Go Live on Instagram & Build Your Brand

by Christina Wofford Nov 23, 2016
Instagram recently announced the addition of two features to its user experience: live video and disappearing photos. Although not novel ideas in the socia…
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Shopping Coming to Instagram

by Christina Wofford Nov 15, 2016

Shopping Coming to Instagram

by Christina Wofford Nov 15, 2016
Mobile has changed the way people shop. You browse products while waiting to be seated for dinner, make purchases on your commute into work, and compare pr…
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A New Way to Promote Your Events on Facebook

by Christina Wofford Oct 24, 2016

A New Way to Promote Your Events on Facebook

by Christina Wofford Oct 24, 2016
Here’s a new way to let more people know about your upcoming events! Facebook just launched a new app that is essentially a standalone “Events&…
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Facebook’s Re-Targeting Gets Even Better

by Christina Wofford Oct 20, 2016

Facebook’s Re-Targeting Gets Even Better

by Christina Wofford Oct 20, 2016
We are big fans of Facebook advertising because we know it works! Now the social site is giving its advertisers more data and a greater ability to retarget…
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Insta-“Stories”, Insta-Success

by Christina Wofford Oct 20, 2016

Insta-“Stories”, Insta-Success

by Christina Wofford Oct 20, 2016
To say Instagram “Stories”, which allow users to share multiple moments from their day for a limited 24-hour period, ha s really “caught …
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Facebook Live Video Ads

by Christina Wofford Oct 20, 2016

Facebook Live Video Ads

by Christina Wofford Oct 20, 2016
We Interrupt This Message… Facebook users have embraced Facebook Live and now Facebook is looking at adding commercials in the middle of the live…
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Twitter Launches Livestream App

by Christina Wofford Oct 20, 2016

Twitter Launches Livestream App

by Christina Wofford Oct 20, 2016
Lights, Camera, Stream! Twitter is launching a live video app that will take its video feeds from your mobile device or computer screen to your televisi…
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Insta-Block the Haters: Protecting Your Business from Trolls

by Christina Wofford Sep 23, 2016

Insta-Block the Haters: Protecting Your Business from Trolls

by Christina Wofford Sep 23, 2016
Insta-Block the Haters: Protecting Your Business from Trolls You may not be familiar with the term “troll” so let us explain. A troll is an …
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Add Motion to Your Message

by Christina Wofford Sep 23, 2016

Add Motion to Your Message

by Christina Wofford Sep 23, 2016
Add some motion to your message with Facebook Slideshow Ads. Easier and more cost-efficient than traditional video ad production, Slideshow Ads let you tap…
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Why Mobile Marketers Must Pay Attention to Angie's List

by Christina Wofford Sep 17, 2016

Why Mobile Marketers Must Pay Attention to Angie's List

by Christina Wofford Sep 17, 2016
As a mobile marketer who deals with consumers, one of the problems you face is the proliferation of sites on which you have to manage your business's r…
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More eyes on your star ratings!

by Christina Wofford Sep 9, 2016

More eyes on your star ratings!

by Christina Wofford Sep 9, 2016
Google is giving businesses one more reason to pay close attention to their online reviews. The search engine is re-introducing “Reviews from the web…
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Take Longer to Tell Your Story on Instagram

by Christina Wofford Sep 2, 2016

Take Longer to Tell Your Story on Instagram

by Christina Wofford Sep 2, 2016
Ever try to tell someone something in 15 seconds? How about trying to advertise to someone in 15 seconds? Not an easy task. With digital video advertising …
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Why Social Media Matters for Your Business in 2016

by Christina Wofford Sep 2, 2016

Why Social Media Matters for Your Business in 2016

by Christina Wofford Sep 2, 2016
Did you know that roughly 75% of shoppers research a company online before buying a product? A simple Google search will pull up everything a customer want…
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7 Cheap & Easy Video Editing Apps for Your Business

by Christina Wofford Aug 15, 2016

7 Cheap & Easy Video Editing Apps for Your Business

by Christina Wofford Aug 15, 2016
Making videos doesn’t always have to be a big production. It can actually be pretty easy when using the right app. In fact, most people are already h…
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Become a Bit Like the Rich & Famous on Twitter

by Christina Wofford Aug 15, 2016

Become a Bit Like the Rich & Famous on Twitter

by Christina Wofford Aug 15, 2016
Twitter recently released a feature to any user – the coveted blue verification check mark once only reserved for public figures, sports teams, busin…
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Nissan sells car using Twitter!

by Christina Wofford Aug 15, 2016

Nissan sells car using Twitter!

by Christina Wofford Aug 15, 2016
A dealership did what on Twitter? A Nissan dealership in Spain recently sold a car using Twitter for the first time! A local customer had tweeted a hash…
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Pokemon GO Gets People to Your Business

by Christina Wofford Aug 15, 2016

Pokemon GO Gets People to Your Business

by Christina Wofford Aug 15, 2016
Pokemon GO is the latest craze taking over mobile phones everywhere – and smart businesses are capitalizing on it! About 15 million people have downl…
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Instagram Starts Rolling Out Analytics for Users

by Christina Wofford Aug 15, 2016

Instagram Starts Rolling Out Analytics for Users

by Christina Wofford Aug 15, 2016
Some Instagram users have a new icon in their profile. In the upper right-hand corner, they’re seeing a little bar graph that takes them to a new ana…
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It’s 8 Letters and Begins With O

by Christina Wofford Aug 15, 2016

It’s 8 Letters and Begins With O

by Christina Wofford Aug 15, 2016
You know that worldwide event with the top athletes of 2016 that’s happening this week? The O-l-Y-m-P… i-C-s? Runners, gymnasts, wrestlers, sw…
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Different App, Same Old ‘Stories’

by Christina Wofford Aug 15, 2016

Different App, Same Old ‘Stories’

by Christina Wofford Aug 15, 2016
In a blatant attempt at catch-up to rival Snapchat, Instagram announces new “Stories” feature. Stories allows Instagram users to broadcast phot…
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