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What Does the Modern Sales Process Look Like?

What Does the Modern Sales Process Look Like?

In this video we discuss what the sales process needs to look like today to improve the customer experience and grow.…

4 Things Experience as a Home-Insurance Salesman Taught me About Selling Cars

4 Things Experience as a Home-Insurance Salesman Taught me About Selling Cars

Selling home insurance was not easy. However, through it all, I learned a whole lot that has taught me things about selling cars that I am happy to share w…

Are You Optimizing Your Money Pages?

Are You Optimizing Your Money Pages?

    We recently sat down with Chris Smith from Curaytor, and the conversation turned to the buyer behaviors that identify purchase inte…

Copy Wall Street to Diversify Your Marketing

Copy Wall Street to Diversify Your Marketing

Ever invested in the stock market? I’m not talking about relatively safe investment portfolios, bonds, or a few shares in Google. The type of inv…

Fe-Fi-Fo-Fum, I Smell the Future of Customer Experience

Fe-Fi-Fo-Fum, I Smell the Future of Customer Experience

This is a guest blog by Carla Fitzgerald, Chief Marketing Officer of Spireon. Carla is speaking at DSES in a breakout titled, Next Generation Automotive…

Improve Your Net Promoter Score with Customer Surveys!

Referrals are among the highest compliment a business can get and are a good indicator of future success as the more likely a customer is to recommend your services to others, the more people will be interested in your business. A referral rating, popularly known as a NPS (Net Promoter Score), is considered the leading indicator of growth for a business. Scores range from -100 to 100. Being above 0 is good but being above 50 is considered excellent. Want to learn your Net Promoter Score and discover ways to improve it? Keep reading!

The Importance of Customer Surveys for Your NPS

Surveying customers to get their feedback is a great way to improve your business and ultimately boost your Net Promoter score. Most consumers are open to completing a survey and willing to give you actionable feedback.

One of the questions included in the survey should be: “How likely are you to refer our business?” The answers will reveal how your customers view you and will be a starting point to investigate why one customer will refer you and another won’t. What happened during their interaction with your business to prompt them to answer one way or the other?

Besides getting an answer to this question, you can find out if you met your customer’s expectations and what you could do better. It’s important to pay attention to all results, as happy customers can provide valuable information and may be willing to post their feedback on public review sites.  Knowing what to keep doing and what to change helps you improve your NPS over time.

Tracking Your Surveys and Your Score

Keeping track of surveys, which customers responded, and how they responded takes a great deal of work and analysis. Thankfully, with our Review Surge Weekly Customer Survey Summary, all this information is right at your fingertips. You can see how many surveys were opened, how many were completed, and the star rating of the feedback. Our reports also include links to the direct feedback, so your business can see where you’re exceeding expectations and where some changes can be made.

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