What is Geofencing Technology?
With contemporary digital marketing and GPS capabilities, geofencing is a genius location-based marketing tool that allows marketers to feed advertisements to smartphone users in specific geographic areas. The key to executing geofencing advertising effectively depends on the target audience and the area they are in. For this to work, users must be able to safely look at their phone and be in one concentrated area. Sporting events are ideal, as watching football games is a social activity where everyone is seated for the most part, watching the game and checking their phones during time-outs, television commercial breaks, half-time and more. Being able to capture consumers’ attention and increase brand awareness within a defined area to a strategic audience is a marketing gold mine – – or in this case a touchdown — as geofencing at NFL and college football games will maximize consumer engagement this football season.