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Jared Hamilton
From: Jared Hamilton
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DMEautomotive

DMEautomotive

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

DMEautomotive White Paper: Email Marketing in the Automotive Industry

Despite the vicious and rampant rumors on the Internet about its demise, email marketing is alive and well. In its early days, marketers sent out an excessive amount of blast emails to the masses with one generic message. Today, an effective email marketing campaign can be recognized by personalized and relevant content that is directed at a segmented group of consumers.

Not only is email marketing a low-cost, effective way of reaching customers, it also allows your dealership to tailor information to specific markets. Rather than spending time designing, printing, and mailing promotional pieces, you have the ability to rapidly contact consumers who can benefit from your message – eliminating wasted marketing dollars.

Email marketing continues to be one of the most powerful marketing tools available in today’s marketplace, especially when used correctly. According to a recent study by Direct Marketing Association, email marketing has the best return on investment (ROI) in comparison to other marketing vehicles, with a return of $44 for every dollar spent. Though the use of email marketing alone can yield positive results for your dealership, it becomes even more powerful when used in collaboration with other marketing channels such as direct mail and telephone calls.

Inside this white paper you’ll learn:
• Why email marketing is still a viable tool for the automotive industry
• How data segmentation improves your message
• How to integrate social media into email marketing
• Best practices about email marketing every dealer should know

For additional information related to our latest whitepaper, please visit our website.

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