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Jared Hamilton
From: Jared Hamilton
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DMEautomotive

DMEautomotive

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

DMEautomotive White Paper: Email Marketing in the Automotive Industry

Despite the vicious and rampant rumors on the Internet about its demise, email marketing is alive and well. In its early days, marketers sent out an excessive amount of blast emails to the masses with one generic message. Today, an effective email marketing campaign can be recognized by personalized and relevant content that is directed at a segmented group of consumers.

Not only is email marketing a low-cost, effective way of reaching customers, it also allows your dealership to tailor information to specific markets. Rather than spending time designing, printing, and mailing promotional pieces, you have the ability to rapidly contact consumers who can benefit from your message – eliminating wasted marketing dollars.

Email marketing continues to be one of the most powerful marketing tools available in today’s marketplace, especially when used correctly. According to a recent study by Direct Marketing Association, email marketing has the best return on investment (ROI) in comparison to other marketing vehicles, with a return of $44 for every dollar spent. Though the use of email marketing alone can yield positive results for your dealership, it becomes even more powerful when used in collaboration with other marketing channels such as direct mail and telephone calls.

Inside this white paper you’ll learn:
• Why email marketing is still a viable tool for the automotive industry
• How data segmentation improves your message
• How to integrate social media into email marketing
• Best practices about email marketing every dealer should know

For additional information related to our latest whitepaper, please visit our website.

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