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DMEautomotive

DMEautomotive

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

DMEautomotive White Paper: Email Marketing in the Automotive Industry

Despite the vicious and rampant rumors on the Internet about its demise, email marketing is alive and well. In its early days, marketers sent out an excessive amount of blast emails to the masses with one generic message. Today, an effective email marketing campaign can be recognized by personalized and relevant content that is directed at a segmented group of consumers.

Not only is email marketing a low-cost, effective way of reaching customers, it also allows your dealership to tailor information to specific markets. Rather than spending time designing, printing, and mailing promotional pieces, you have the ability to rapidly contact consumers who can benefit from your message – eliminating wasted marketing dollars.

Email marketing continues to be one of the most powerful marketing tools available in today’s marketplace, especially when used correctly. According to a recent study by Direct Marketing Association, email marketing has the best return on investment (ROI) in comparison to other marketing vehicles, with a return of $44 for every dollar spent. Though the use of email marketing alone can yield positive results for your dealership, it becomes even more powerful when used in collaboration with other marketing channels such as direct mail and telephone calls.

Inside this white paper you’ll learn:
• Why email marketing is still a viable tool for the automotive industry
• How data segmentation improves your message
• How to integrate social media into email marketing
• Best practices about email marketing every dealer should know

For additional information related to our latest whitepaper, please visit our website.

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