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DMEautomotive

DMEautomotive

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

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Why Your Online Shoppers Don’t Take the Bait

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Click-to-Call [Infographic]

Click-to-Call [Infographic]

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Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

DMEautomotive White Paper: Email Marketing in the Automotive Industry

Despite the vicious and rampant rumors on the Internet about its demise, email marketing is alive and well. In its early days, marketers sent out an excessive amount of blast emails to the masses with one generic message. Today, an effective email marketing campaign can be recognized by personalized and relevant content that is directed at a segmented group of consumers.

Not only is email marketing a low-cost, effective way of reaching customers, it also allows your dealership to tailor information to specific markets. Rather than spending time designing, printing, and mailing promotional pieces, you have the ability to rapidly contact consumers who can benefit from your message – eliminating wasted marketing dollars.

Email marketing continues to be one of the most powerful marketing tools available in today’s marketplace, especially when used correctly. According to a recent study by Direct Marketing Association, email marketing has the best return on investment (ROI) in comparison to other marketing vehicles, with a return of $44 for every dollar spent. Though the use of email marketing alone can yield positive results for your dealership, it becomes even more powerful when used in collaboration with other marketing channels such as direct mail and telephone calls.

Inside this white paper you’ll learn:
• Why email marketing is still a viable tool for the automotive industry
• How data segmentation improves your message
• How to integrate social media into email marketing
• Best practices about email marketing every dealer should know

For additional information related to our latest whitepaper, please visit our website.

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