Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DMEautomotive

DMEautomotive

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Going Mobile: Messaging Can Take Sales to Another Level

As more and more consumers use smart phones and iPods® for both business and personal use, technology – yet again – has offered both automotive direct and customer retention marketing managers yet another avenue to reach consumers:  mobile marketing.

At the recent 9th Digital Dealers Conference in Las Vegas, Nevada last month, one of the hottest topics was how can automotive dealerships effectively utilize mobile marketing in their strategic initiatives.

So what can dealers do to get more engagement and land an even healthier ROI with a mobile marketing campaign? Here are some ideas to consider when putting together a mobile strategy.

  • Make It Easy to Do Business. By instituting an opt-in mobile campaign for your Service department, you can make it easier for your targeted consumers to confirm or change their set appointments.  Many text and email communication programs send customers to your website and offer a log-in page.  In fact, a presentation given at the conference noted that those who have utilized phone or email appointment reminders have shown a 21 percent show rate than not doing anything at all.  Targeted direct marketing, on the other hand, has a show rate of an astounding 85 percent!   This arrangement offers not only traffic to your site but also effectively tracks how successful your marketing efforts have paid off.
  • Keep it Real. Have you ever walked into a computer store or an airport and notice those big, bright plasmas/LCDs listing customer queues and times of their appointments?   By employing digital signage as part of your customer service department’s mobile strategy, it makes the customer experience that much more personal.  It gives your customer all the relevant information and ensures that your dealership staff will see them for their appointment.  Besides, everyone likes to see their name up in lights, right?
  • Drive The Social Media Bus. When engaging with a customer via social media, you’re viewing your target as a person rather than a transaction.  Social media is a relationship-based customer retention-marketing vehicle that – while collaborative in nature – puts the customer in control.  When people are deciding on where to take their vehicles for service or repair, they often imitate the behavior of others.  Additionally, a social media strategy can also serve as a great reputation management-marketing plan.

Due in large part to the advancement of mobile technologies, automotive direct marketers and customer-retention marketers alike should begin to fully embrace mobile marketing as an effective strategy.  By incorporating some of the suggested methods and strategies in your campaigns, your dealership’s return on investment and retention should begin to creep upward.

Go mobile – or get left behind.

~ Missy Jensen, Social Media Manager at DMEautomotive

Bio:
Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition!

Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry. Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals.

Missy attended St. Lawrence University where she graduated Magna Cum Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at missy.jensen@dmeautomotive.com and check her out on LinkedIn.

Andrew Martin
The technology is growing rapidly and this is the reason for the introduction of many cars in the market. There are many things which you have to consider while buying the cars for sale.....RVs For Sale

 Unlock all of the community & features  Join Now