CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
As more and more consumers use smart phones and iPods® for both business and personal use, technology – yet again – has offered both automotive direct and customer retention marketing managers yet another avenue to reach consumers: mobile marketing.
At the recent 9th Digital Dealers Conference in Las Vegas, Nevada last month, one of the hottest topics was how can automotive dealerships effectively utilize mobile marketing in their strategic initiatives.
So what can dealers do to get more engagement and land an even healthier ROI with a mobile marketing campaign? Here are some ideas to consider when putting together a mobile strategy.
Due in large part to the advancement of mobile technologies, automotive direct marketers and customer-retention marketers alike should begin to fully embrace mobile marketing as an effective strategy. By incorporating some of the suggested methods and strategies in your campaigns, your dealership’s return on investment and retention should begin to creep upward.
Go mobile – or get left behind.
~ Missy Jensen, Social Media Manager at DMEautomotive
Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition!
Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry. Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals.
Missy attended St. Lawrence University where she graduated Magna Cum Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at firstname.lastname@example.org and check her out on LinkedIn.